Webinar: Why invest in Brand Protection when budgets are under pressure?

In the current climate, budgets are under pressure across the board and many businesses are delaying new investments. At the same time, teams responsible for protecting their brands are struggling to communicate value when reporting success in terms of takedown volumes.

Hear from experts at Superdry & Incopro on the commercial benefits effective brand protection solutions can deliver and how to effectively communicate them to the business.

Webinar agenda:

  • Why it is necessary to move beyond a takedown-focused reporting approach
  • The different sources of value unlocked by protecting your brand online
  • How Superdry reports its successes and engages executive stakeholders
  • How to build a business case for investment

Speakers

Emma Fennic - UK Service Director at Incopro

Emma Femic

UK Service Director, Incopro

Emma Femic is the UK Service Director with international technology and brand protection firm Incopro based in London. She oversees the managed services delivered by a number of Brand Protection teams across London and Cardiff. Previously, Emma was a Trademark Attorney in Stockholm, Sweden, where she represented clients in IP related legal matters and provided strategic legal advice regarding the protection, enforcement and use of Trademarks.

Michael Thomas - Superdry

Michael Thomas

Senior Brand Protection Manager, Superdry plc

Mike joined SuperGroup plc in 2016, which is the owner of the Superdry brand, as a Brand Protection Manager covering Asia, Middle East, Africa and the UK, and managed service providers across the globe both online and offline to ensure that their strategy for combatting counterfeit goods was delivered. Mike now manages Superdry’s global brand protection strategy as a Senior Brand Protection Manager.

Piers Barclay -

Piers Barclay

Chief Strategy Officer, Incopro

Piers is Chief Strategy Officer at Incopro, with responsibility for ensuring the business delivers value to customers in a rapidly evolving marketplace. Prior to joining Incopro, he advised a wide range of tech businesses as a strategy consultant with Credo Business Consulting. He studied Philosophy, Politics & Economics at the University of Oxford.

Blog: How to measure and communicate the value of Brand Protection to your business

It is critical to measure the impact of Brand Protection in real business terms and get executive buy-in. Read the key insights and quotes from this webinar on measuring the financial value of Brand Protection and how to engage stakeholders across your business.

Read more
Blog: How to measure and communicate the value of Brand Protection to your business

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INSYNC is a global network of brands focused on collaboration, sharing best practices, and engaging in joint initiatives with the goal of protecting consumers from online harms. Together, INSYNC’s members are evolving the definition and application of Brand Protection to elevate its strategic importance for business decision makers, regardless of industry or field. By sharing intelligence and key insights, INSYNC supports the long-term individual and collective success of its members.

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