Webinar: Selective Distribution within an effective brand protection strategy

We share practical advice on how to use technology to maintain compliance among your distribution network and ultimately ensure your selective distribution strategy is successful.

Webinar agenda:

  • Selective Distribution overview – what is Selective Distribution, who are the key internal stakeholders and why brand protection is a key component
  • Preparing for success – best practices for effective and future-proofed Selective Distribution agreement
  • Selective Distribution compliance – practical steps to maintaining control for your distribution strategy through brand monitoring
  • Brand success story – how the right approach to Brand Protection has transformed a leading brand’s Selective Distribution success

Speakers

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Kimiya Shams

Legal Counsel, Devialet
Kimiya has wide experience in advising on IP matters and corporate transactions, having counseled leading international companies, including legacy and new businesses as well as acquired public companies and start-ups.

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Kirsty Bracher

Brand Protection Team Leader, Incopro
Since joining the company in 2018, Kirsty has developed and implemented successful brand protection strategies for a multitude of global brands, spanning a wide variety of industries, from fashion to electronics.

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Panagiota (Nota) Savvantidou

Lead Brand Protection Analyst, Incopro
Since joining the company in 2019, Nota has successfully enforced selective distribution policies for two brands dealing with issues such as multi-territory selling and rogue distributors.

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Michael Browne

Partner, Wiggin LPP
Michael advises on both transactional and contentious matters, with significant experience of global licensing, distribution and franchising transactions and selective distribution networks.

Blog: Enable Selective Distribution success with Brand Protection

Selective distribution needs to be enforced for long term success. Well-drafted but unenforced agreements are unsustainable in the long term and won’t be adhered to by some of your distributors, causing a headache for your business.

We explore the topics discussed in the webinar, setting out the key actions that you can take to ensure your selective Distribution strategy is successful.

Read more
Blog: Enable Selective Distribution success with Brand Protection

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INSYNC is a global network of brands focused on collaboration, sharing best practices, and engaging in joint initiatives with the goal of protecting consumers from online harms. Together, INSYNC’s members are evolving the definition and application of Brand Protection to elevate its strategic importance for business decision makers, regardless of industry or field. By sharing intelligence and key insights, INSYNC supports the long-term individual and collective success of its members.

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