Webinar: Platform Best Practices – Prioritizing key platforms & working with them effectively

Taking insights from working with leading and emerging platforms from around the world and across hundreds of brands, our panel of Brand Protection experts share how to collaborate and work strategically with platforms to get the best outcomes for your business.

Webinar agenda:

  • How to prioritize the key platforms most visible and frequented by consumers
  • How to prioritize high-risk infringements found on these platforms
  • Best practices for working with the e-commerce giants – Amazon, eBay, Alibaba & Facebook – to achieve your Brand Protection goals
  • How to address new threats from emerging platforms by factoring this into your strategy

Speakers

Helen Saunders

Chief Product Officer at Incopro

Helen is the Chief Product Officer at Incopro and has driven product strategy since joining in 2014. Helen established Incopro’s global analyst team and works with customers, partners, and platforms to build new capabilities which help brands tackle online risk. She has a background in UK law enforcement and cyber security investigations, which gives her a valuable perspective on the tools and techniques used by online bad actors, helping to ensure Incopro’s services continually evolve with the threat.

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Svetlana Ilnitskaya

US Customer Strategy Director

Svetlana is the Director of Customer Strategy at Incopro, where she consults on Brand Protection solutions for customers, ensuring innovative and creative approaches to the ever-evolving Brand Protection challenges faced by IP owners. Since joining Incopro in 2015, she has built successful programs across sectors including FMCG, fashion, e-commerce, and media.

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Sean Kolodji

Solution Strategist at Incopro

Sean conceptualizes and implements Brand Protection solutions, utilizing Incopro’s cutting-edge technology and Brand Protection experts. Sean is passionate about disrupting the culture of IP theft that can run rampant in online spaces and delivering sustained improvement in the experiences of both brands and consumers online.

Platform best practices guide

Protecting consumers and your reputation is critical to e-commerce success. A focused, deliberative strategy is needed to reduce infringement on platforms and tackle large-scale criminal operators.

We delve into the topics discussed in the webinar, setting out the key actions that you can take to collaborate with platforms and the tools you can use to deliver against your Brand Protection goals.

Read more
Platform best practices guide

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The Brand Protection Network is a global community of brands, law firms, and other interested parties with the goal of collaboration, sharing best practices, and engaging in joint initiatives. The Brand Protection Network will assist with evolving the definition of Brand Protection to elevate its strategic importance for brands, and will support the individual and collective success of network members.

If you would like to join the Brand Protection Network and receive exclusive access to all future content including webinars, please enter your details in the form.

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