A consumer research ebook
Why protecting your brand has become the new 5th ‘P’ of marketing
61% of consumers state that coming across a fake website would cause them to doubt or avoid a brand in the future
69% of consumers believe that brands have a responsibility to protect them from fake products or communications
At Incopro we’ve witnessed the impact on businesses when they lose control over how their brand is experienced online. We’ve seen how issues ranging from poor quality counterfeit products and social media scams, to inappropriate brand associations and expired campaign assets all contribute to an erosion of trust. And we’ve seen how fast bad actors and criminals – using your brand to secure their own financial success –are able to exploit any weakness.
Download the consumer research ebook to learn how to build and protect your brand’s authenticity online.
Inside, you’ll find:
- Key research insights – what brand authenticity means to consumers
- A step-by-step guide to building brand authenticity
- A list of tools you’ll need to protect your brand’s authenticity
Download the free ebook
Who’s this for?
This consumer research ebook is for digital marketers, marketing strategists, and marketing leaders looking to protect digital touchpoints and provide a stand out brand experience for their customers. You’ll learn why preventing digital channels from being hijacked by copycats, impersonators and other bad actors is critical to safeguarding consumer trust.
Request a Threat Landscape Analysis Report
Find out you can harness technology to protect your brand's authenticity from imposters, copycats, and counterfeiters. Request a Threat Landscape Analysis Report today.