How ETS protects consumers and brand equity on social media
With insights from Caroline Thompson, Manager of the Trademark, Domain and Infringement Group at ETS, we explore the emerging threats posed on social media. Hear the tactics and best practices employed by ETS to prevent consumer confusion and to protect brand equity.Read more
The trade in counterfeit fashion is worth $450 billion annually, but brands are fighting back.Read more
By using the same marketing methods, counterfeiters are making it difficult for customers to identify fakesRead more
The Supreme Court of Canada issued a decision in Google Inc v Equustek for a scalable approach to counterfeitsRead more
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