of search results returned
on Google offered consumers
access to unauthorized goods
*Incopro Research 2019
As the digital consumer experience becomes increasingly critical to brands’ relationships with their consumers, the threats to that consumer experience are increasing exponentially. Bad actors are diverting consumers from your digital channels, reducing conversion and attacking the investments you make.
Infringers use fake advertisements across search and social media to divert consumers from your authorized channels. Third parties threaten the relationship you’ve built with your consumers by associating your brand with negative content. Counterfeiters cause consumer confusion on marketplaces, stealing your revenue and threatening your customer experience.
What is Channel Protection?
Channel Protection is a brand protection solution that gives you full visibility of the threats to your digital customer journey across all channels, leveraging our innovative machine learning driven technology to identify and automatically prioritize the key issues for removal. We partner with you to build the approach that is right for you, creating the strategy that delivers the results you need. Our expert analyst teams use IP rights and other weapons to remove the threats and regain control of your digital channels and consumer experience.
Our Channel Protection Solution will help your business to:
- Gain full visibility of your online presence – see what your consumers see
- Take back control of your digital channels by removing the bad actors confusing consumers
- Rapidly remove rogue entities that divert your consumers away from your funnel
- Improve your click throughs and improve ROI by eliminating leakage
- Prevent third parties diluting your digital consumer experience
- Drive your growth online by protecting your consumers and your consumer experience
Why partner with Incopro?
When you partner with Incopro, you’re partnering not just with us but with many of the world’s largest brands and benefitting from the insights and intelligence that we gain from working together. Join the fastest growing community of brand protection experts and share the benefits of our collective power to stay ahead of the infringers and make the internet better for business.
Don’t let infringers hijack your digital channels. Come join a bigger gang.
“Through the strong relationships Incopro has with online marketplaces, we have been able to lobby for platform restructure to stop infringing listings from creating brand confusion.”Warren Fox, Assistant Manager, European Supplies & Online Channel Strategy at Brother International Europe Ltd
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