Pulling together in the age of COVID-19
The dramatic, unavoidable shift to online has created a perfect storm for counterfeiters to exploit the consumer, destroy trust in brands, and siphon much-needed e-commerce revenue.
Download the ebook to learn why you must adapt what you’re doing and how to approach it.
What you'll learn:
- Why businesses must adapt
- How consumer behavior has shifted
- How online brand misuse is evolving
- The wider implications for business
- How brands can protect consumers and increase resilience
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