Insights & Reports
The definitive guide to Brand Protection: what is it and how can you benefit?
Brand protection is the act of seeking to prevent counterfeiters from infringing your brand illegally by using your intellectual property (IP), your brand name, brand identity and/or violate your trademarks, copyrights, patents, designs and other types of intellectual property.
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How and why search engines must take responsibility for tackling counterfeiters
When Google is told that it is indexing and returning search results for a webpage or website that is selling counterfeit products, it will take no action.
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The Total Economic Impact ™ of Talisman
Incopro commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) businesses may realize with Incopro’s Talisman.
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Counterfeit products are endemic – and it is damaging brand value
An Incopro Market Research eBook This Market Research eBook reveals the results of an independent…
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The quantitative impact of an effective brand protection strategy
Incopro commissioned the consultancy Oxera to undertake an independent assessment with one of our largest clients to gauge the quantitative impact of our work with them.
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