Counterfeit pharma: a growing online threat & how to protect consumers
The continued growth of e-commerce has led to an increasing number of consumers purchasing pharmaceutical products online. This is a growing concern for health and pharmaceutical brands, intensified further by the COVID-19 pandemic.
As counterfeit and harmful medical products infiltrate global markets at alarming rates, at Incopro we’re working with brands within the industry to tackle this problem and keep consumers safe.
Download our mini ebook to find out more about the key online threats to pharmaceutical consumers and explore the solutions brands can implement.
What you'll learn:
- Reasons for growth in consumers buying medication online
- Key and emerging online threats for pharma brands
- Technology and solutions brands can employ to protect themselves and consumers
- How a leading pharmaceutical company countered illegal online pharmacies
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