Our Company

The team at Incopro boasts many nationalities, individuals from different backgrounds, cultures, values and interests. However, there is a joint passion that connects us, the drive to make the internet a better place for business.

The rise of ecommerce has given many businesses who had previously been restricted by resources and geography the ability to scale and grow exponentially. But the internet has been left unregulated for too long, so with this opportunity comes increased exposure. Whilst businesses now have access to a global audience, so do counterfeiters, and they’ve used online marketplaces to flog their illegitimate goods. Incopro exists to help Intellectual Property owning businesses protect their rights online.

Our founders combined their three areas of expertise: legal, technology & criminal intelligence, and sought to make a solution that would fill this gap with the goal of helping facilitate the opportunities that e-commerce was providing business around the world.

The solution they created, Talisman, now protects over 600 brands and over USD$200bn worth of client revenue, this includes some of the largest global enterprises. Providing clients with actionable intelligence, meaningful results and a lasting impact, Incopro has taken the fight to the counterfeiters and provided business with the means to feel confident that their brand is looked after.

Incopro hires over 160 employees who span offices in three continents. This includes our world class software engineering team who work tirelessly to ensure that our technology is at the cutting-edge and harnessing the power of machine learning and AI, in the perpetual battle of protecting clients from those that would profit from their hard work.

Milestones through the years


The idea for Incopro was hatched over a coffee in London.

Co-founders Simon Baggs (CEO) and Bret Boivin (CTO) had years of experience in IP protection online and were passionate in furthering this. They realised the ‘bad guys’ were winning the battle online and recognised the role technology could play in addressing this, helping businesses succeed online and protecting their rights.

Incopro was incorporated and work on Incopro’s content protection technology started.

A year of research, experimentation, and hard work followed, auditing the landscape and determining where there was a gap in the marketplace. At the end Incopro launched and licensed our first technology product.

Incopro further develops site blocking, pioneering a new path in the industry.

Having helped film and music companies develop evidence for site blocking, Incopro was asked to give expert evidence in the landmark Cartier case – to establish that websites infringing trademarks could be blocked by Internet Service Providers.

Incopro launches Talisman Online Brand Protection.

Following two years of development, Incopro launched our brand protection technology, aimed at finding, prioritising and eliminating brand infringement online. Our customer base grew quickly as we delivered results and brands were attracted to a more intelligent approach to the brand infringement problem.

Incopro crosses the Atlantic and ventures into America.

Commencing operations in America on both the East and West Coast, Incopro quickly established a substantial international presence.

Incopro expands into China.

Having further developed our technology and operations, we incorporated in China, setting up an office in Shanghai, with a particular focus on building platform relationships and servicing offline enforcement strategies.

Incopro raises $21m to further accelerate expansion and technology development.

With the growth of the business accelerating, Incopro has raised $21m to ensure that the company continues to grow and offer the best service to its customers.

Incopro achieves highest data protection standard through ISO 27001 certification.

Building upon our established culture of security, due diligence and accountability, Incopro achieved ISO 27001 certification. A stringent auditing process ensured that we could defend customer data and our own proprietary technology from evolving cyber threats.