Since Incopro began in 2012, we’ve been working to make the Internet a better place for businesses and their consumers. We believe that by coming together to fight back against the counterfeiters and infringers, legitimate businesses can turn the tide and protect their organizations and the consumers they serve.
THE VIRTUAL WILD WEST
For as long as brands have existed, fakes have been around too. Businesses have always had to be vigilant in protecting their intellectual property. But with the arrival of ecommerce, everything exploded. Because while legitimate businesses expanded rapidly into this new land of opportunity, something sinister was hot on their heels–ever-growing throngs of criminals, thieves, and scammers greedy for easy money.
The parallel with the Wild West is not far wrong. Clever online criminals can live outside the law, assume a hundred aliases, skip town and vanish in a cloud of virtual dust. The internet is largely unregulated and provides endless rich pickings for the modern-day outlaw.
All of this leaves businesses feeling like sitting ducks, knowing that counterfeiters and infringers are happily churning out counterfeits, setting up stores, establishing distribution networks and even building advertising and social media presences at a scale that would previously have only been possible for the largest global brands.
The bigger the problem becomes, the lonelier the battle can be. Many businesses we talk to feel like they’re under a constant barrage of infringements that seems to get more and more intense. They’re often unaware of the majority of attacks against their brands, and those that they do know about often come out of the blue.
What makes life even tougher is that the enemy is not just a bunch of amateurs. They are sophisticated operators, with a constantly developing arsenal of scamming and counterfeiting techniques.
And it gets worse. Dig deep enough, and we find that today’s counterfeiters and infringers are often connected with the hardest and nastiest people on the planet. They are involved with people trafficking, and even terrorism.
This stuff is far, far too big for anyone to try to handle alone.
That’s why Incopro exists. From the beginning, we have recognized the need for a totally different approach: one that’s focused on forming a united front through the power of shared insights and intelligence. Because businesses need to have no fear of standing up to even the biggest, most corrupt criminal elements of the online world. We just need to stand shoulder to shoulder, fighting together to bring them down.
The Internet may have made life easier for counterfeiters. But ultimately, it also holds the solutions to the problem too. By leveraging the constantly developing, highly sophisticated technologies of our Talisman platform, by applying our analysts’ expertise, and by sharing insights with our customers at events and through industry groups, we can do something that the bad guys can’t–we can work together.
That way, we can not only make the criminals’ lives increasingly difficult, but we can also start to eradicate them. We can push for the changes we need from search engines, social media and eCommerce platforms. We can stop being the victims and start becoming the threat.
Our Talisman Platform
Our unique Talisman platform continually searches the Internet, using machine learning to constantly refine its ability to discover, prioritize and act on infringing content and products.
Our annual INSYNC Events
INSYNC is changing the face of brand protection, uniting businesses against a common enemy. Together, we are turning our collective intelligence and combined reach into real and positive change.
Incopro’s experts work together with their peers across the industry and across categories so that they can more easily share and gather knowledge and expertise to better protect your business.
Today we’re a global presence, bringing together over 220 employees speaking many languages and located across three continents. We work with more than 700 brands and are proud to include countless professionals in our worldwide network.
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