“There’s so much more that we can do to help brands”: Corsearch and Incopro CEOs on what acquisition means for future offerings | WTR
- Corsearch and Incopro CEOs aim to provide true solution to online brand protection.
- Focus is market-driven tech innovation and growth, with future M&As possible.
- Greater data visibility provides company with evidence to back brand advocacy work.
Late last week, leading trademark service provider Corsearch announced that it had acquired online brand protection company Incopro. The acquisition means that Incopro now has greater access to a huge array of data, while the Corsearch umbrella has expanded not only its customer base but, crucially, its technological potential. We sat down with Corsearch CEO Tobi Hartmann and Incopro CEO and co-founder Simon Baggs to learn more about the deal, including how it came about, what it means for clients and future tech offerings, and where this leaves Incopro in terms of its advocacy work.
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