Louis Vuitton takedown spree, Poundland relaunches Twin Peaks bar, and a proposal for next round of ‘.brand’ TLDs: news round-up
In the recent issue, WTR presents a round-up of news, developments and insights from across the trademark sphere. Incopro is featured in ‘Market Radar’ highlighting the report, “Counterfeit products are endemic – and it’s damaging brand value“.
Call for increased consumer protection against fakes – New research has revealed that, while over a quarter (26%) of UK consumers have been duped into buying a counterfeit product while shopping online in the last 12 months, with less than half (45%) receiving a refund after reporting the incident. The study, conducted by Incopro, polled 1,000 consumers and also revealed that one in five (22%) of consumers surveyed said they have lost between £100 and £500 in the past 12 months from buying products that turned out to be fake.
In a press release accompanying the report, Simon Baggs, CEO and co-founder of Incopro, said: “That consumers have reported counterfeit sellers after being ripped off and still not received any kind of refund is a serious issue that needs to be addressed. It’s clear that consumers need more protection from online marketplaces and brands to combat counterfeiting, especially as online spending rises in the future.” Whether that protection will be forthcoming remains to be seen. (TL)
To view the original article in the World Trademark Review, click here.
You can also read it on Lexology.
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