Incopro partners with BBC Children in Need to protect brand copyright online

– Incopro helped to protect the charity’s brand copyright online for free in the run-up to Children in Need 2018 –

20 November, 2018 – Incopro, the online brand protection provider, has supported BBC Children in Need by monitoring the BBC’s UK corporate charity online to help protect against copyright infringement through the sale of counterfeit merchandise.

The pro-bono partnership involved Incopro using their brand protection software, Talisman, to help minimise copyright infringement from counterfeit merchandise being sold online.

Protecting a brand online and combating counterfeit goods is a huge challenge. Recent research found that 1 in 4 (26%) of UK consumers have been left disappointed as a result of unintentionally purchasing counterfeit goods in the last 12 months.

Incopro Chief Operating Officer, Helen Saunders, said, “Sadly, counterfeit products sold online that illegitimately use charity brands may divert money away from good causes. Furthermore, customers may be disappointed to find that purchases bought from unofficial vendors are not authentic and, in some cases, may be of poor quality. We are pleased to have supported BBC Children in Need by making sure online donations are protected and that the proceeds reach the cause they were intended for – making a real difference to children in the UK.”

ENDS

About Incopro

Incopro is an online IP and brand protection software provider that arms brand owners with actionable intelligence to combat online and offline intellectual property and copyright infringements. Its flagship product, Talisman, combines big data and machine learning technology with legal and law enforcement expertise to gather and analyse relevant data for its customers.

Comprised of experts in IP law, investigation, engineering and technical design who are fluent in over 45 languages, Incopro delivers measurable reductions in online vulnerability that deliver direct financial benefits to clients. Founded in 2012 by CEO and IP protection lawyer Simon Baggs, & current CTO and system architect Bret Boivin, Incopro protects brands facing the threat of IP and copyright infringement.

Incopro has offices in the UK, USA & China and employs over 150 people. Over 450 brands currently use its software, including BBC Studios, Dr. Martens, Harley Davidson, Cath Kidston, Superdry, New Era, Ladbrokes Coral Group, ghd and Ted Baker.

About BBC Children in Need

BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.  The charity will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.

BBC Children in Need is currently supporting over 2,800 projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.

More information about BBC Children in Need can be found at www.bbc.co.uk/Pudsey

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