Brand Protection: Better Together - A Message From Incopro CEO Simon Baggs

Brand Protection: Better Together – A Message From Incopro CEO Simon Baggs

Now, more than ever, Incopro is both proud and determined to work in partnership with our customers. Our vision is to have the courage to create a world where consumers can trust every online interaction with a brand, and where businesses can invest in their brands without fear of copycats or infringers stealing their consumers and damaging the trust they’ve worked so hard to win.

To deliver our vision, we know that we must remain completely focused:

  • combining our specialist expertise with excellent technology solutions
  • empowering our customers to discover and prioritize the biggest threats and work together to protect their consumers and their business. 

Ingenuity and determination are key to delivery and I am delighted to have seen such tremendous efforts from our team this year. Here is a quick update on some of the latest initiatives that Incopro has taken forward:


From an initial reliance on text only searching, our Talisman platform now deploys 3 different image recognition technologies to look online, discover and visualize more of the harms that consumers see. No brand is just a word, so we are focused on ensuring that we see our customer’s brands in full and as the eyes of the consumer.


We have released a new and powerful upgrade to our network analysis technology. Our customers can reveal even more hidden connections (using data including Google analytics, social media profiles and IP address data) to expose the bad actors running business level operations targeting brands and consumers. 

Better together

United together, brands can better protect consumers and their business. To support this, we have combined our Network Analysis function with a data warehouse that brings together Talisman data as a whole dataset. This allows our analyst teams to discover the operations that are harming multiple brands, helping our customers to work together. 

We are also bringing brands together through INSYNC, a program that focuses on joint initiatives to further our vision through lobbying and collaboration. So far, the program has seen the publication of our White Paper on Google’s refusal to de-index counterfeits from search and a subsequent change in policy from the search engine. Furthermore, brands such as Adobe, Unilever, Reckitt Benckiser and Mondelez have shared insights with over 1,000 different brand owners through our event and webinar series. We have more exciting developments to come.

The Future

We will continue to invest in the technology and people that are essential to helping our customers work together to protect their consumers and their business. With this in mind, we are embarking on our road map planning for 2021 and we would love to hear from you with your insights on what technology you believe will help you to deliver more in protecting your business and your consumers. 

If you would like to get in touch with me about this, my personal email address is We will also be following up with you through our product and brand success teams in the coming months.

Thank you as always for your continued support.

Yours sincerely, 

Simon Baggs
CEO at Incopro

Simon Baggs - Incopro

Simon has over 25 years experience as a litigation lawyer, with a particular focus on protecting IP rights online. He is co-founder and CEO at Incopro and a founding partner at Wiggin LLP.   

I understand the challenge that businesses face when their rights, revenues and consumers are under attack. I focus on the detail as well as the end game – championing my clients’ rights and maximising the path to a successful outcome.

I have been privileged to stand up for my clients in many of the most significant cases in the online context, focusing especially on the role that intermediaries can play in helping to stop infringement. I co-founded Incopro to deploy technology in delivering a global understanding and protection of rights – at the scale necessary to protect businesses and their consumers from online harm.

I am proud to have been recognized with a number of awards, including the Financial Times Innovative Lawyers Awards, Managing IP Awards, Legal Week Awards and WTR Global Leaders 2020 Awards.

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