Bird & Bird and Incopro Establish Strategic Alliance
Leading international law firm selects online brand protection specialist as strategic technology partner
London – 10th May, 2017 – INCOPRO, the online brand protection specialist, has today announced a strategic partnership with Bird & Bird, the international top tier IP law firm.
The global trade in counterfeit and pirated goods is steadily increasing. Selling goods online and through social media is easy and attractive to counterfeiters. The problem is now so prolific that an indiscriminate enforcement approach has very little impact. It’s essential to simplify the identification of infringements and concentrate enforcement efforts. As part of the continued growth of its brand management practice, Bird & Bird has selected INCOPRO’s TALISMAN technology to form a key part of its suite of solutions, enabling clients to track and prioritise infringements on a global scale.
Bird & Bird’s team of expert IP lawyers will offer the TALISMAN platform as an additional service to clients across a range of industries affected by online counterfeiting including luxury, fashion, cosmetics, technology and pharmaceutical.
“The IP infringement landscape has fundamentally changed in recent years. Identifying and removing counterfeit goods and copyrighted content is now a challenge dispersed globally on the internet.” said Phil Sherrell, Partner, Bird & Bird. “The integration of TALISMAN and in particular its strategic approach to connecting clusters of counterfeiters will enable us, and our clients, to take far more decisive and impactful enforcement action.”
“We’re thrilled to be working with Bird & Bird,” added Helen Saunders, Head of Intelligence and Operations, INCOPRO. “Bird & Bird understands the complex infringement landscape out there and we’re delighted our technology will now enable its clients to receive a comprehensive answer to the problem. Technology is transforming legal services and it’s great to see a firm like Bird & Bird embrace this change.”
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Founded in 2012, INCOPRO is an online IP protection company. Its proprietary technology platform TALISMAN collates a mass of data on brand infringement and automatically identifies and prioritises IP violations. Its clustering technology is uniquely able to track and connect the commercial scale counterfeiters, enabling the comprehensive takedown of all associated operations.
Headquartered in London, with analysts working across Europe, the United States and Asia, INCOPRO works with some of the biggest brands in the world to provide connected and actionable insights into IP infringements online. In 2016, INCOPRO formed a partnership with trademark and domain clearance and protection business Corsearch, further expanding its services. If you want to learn more about INCOPRO, visit www.incoproip.com.
About Bird & Bird
Bird & Bird LLP is an international law firm which supports organisations being changed by technology or the digital world. We are the prime destination for rights holders with global concerns and can justly make the claim that few other international firms have our track record when it comes to the strength and depth of our intellectual property experience. We combine this exceptional legal expertise with deep industry knowledge and refreshingly creative thinking, to help clients achieve their commercial goals.
We have over 1200 lawyers in 28 offices across Europe, the Middle East and Asia, as well as close ties with firms in other parts of the world. If you want to find out more, visit www.twobirds.com.
To find out more how INCOPRO can help your brand protect itself in the ever challenging online environment, please contact us.
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