BBC Worldwide partners with Incopro
BBC Worldwide has partnered with brand protection specialist INCOPRO to tackle the unlicensed online sale of counterfeit merchandise.
The BBC will use INCOPROs TALISMAN technology platform, which collects, aggregates and analyses data about brand infringement, then provides tools for targeted enforcement actions.
BBC Worldwide licensing and gaming director, Rikesh Desai, said: “Working with our licensed merchandisers to protect their products is very important to us.”
He added: “We are extremely proud of our great brands, and the huge support and fan base they inspire worldwide. Our work with INCOPRO means that we can make sure fans get the best consumer products to extend their enjoyment of their favourite shows.”
Helen Saunders, head of intelligence and operations at INCOPRO, added: “BBC Worldwide is home to truly beloved and recognised brands, and we are delighted to play a role in protecting them.”
She added: “The internet is a great forum for fans, but is unfortunately also abused by counterfeiters trying to take advantage of them. TALISMAN allows us to cluster the data from a host on online platforms, and target and take down entire networks of offenders at once.”
INCOPRO has entered into a series of partnerships in recent months, with an increasing number of law firms using it as part of their brand protection strategies.
To view the full article in the IPPro The Internet, click here
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