Acamar signs Incopro to help protect Bing’s intellectual property
London, 2 November 2020.
Acamar Films has partnered with leading brand protection experts Incopro to ensure the safety of Bing products & live events and safeguard the trust of consumers.
With the significant acceleration of the Bing licensing programme over the past 18 months, Acamar has acted to support licensees’ growth and sales of Bing products and associated activities.
Incopro will be expediently tackling counterfeit product and activity across marketplaces and platforms globally, using effective takedown and enforcement measures. This includes tracking the marketplace, identifying counterfeit goods being sold and then issuing take down notices to the respective sellers.
Sparked by the launch of a brand-new toy line by Bing’s Master Toy partner Golden Bear – whose award-winning AW19 Bing range was its fastest-selling in years – along with a rapid international growth strategy, the number of Bing licensees and available products has hugely increased in the last couple of years. Currently there are some 5,500 Bing products available across 60,000+ points of sale as Bing continues to move and delight Bingsters and their grown-ups.
Incopro has been working to make the internet a better place for businesses and their consumers since 2012. Their best-in-class Talisman platform uses highly sophisticated techniques to stay one step ahead of brand and e-commerce abuse, discovering and acting on infringing content and products.
Sandra Vauthier-Cellier, Chief Commercial Officer, Acamar Films, said: “At Acamar we are committed to protecting our brand and we take counterfeit and online threats very seriously. We want to support our licensees against copycats and infringers and ensure that our consumers can trust every online interaction with Bing. Teaming up with Incopro, with their vast global expertise and leading technology, enables us to give a much stronger guarantee of that.”
Piers Barclay, Chief Strategy Officer, Incopro, said: “We’re delighted to be partnering with Acamar Films to protect Bingsters from the risk of poor quality, unsafe counterfeits and the sadly growing number of threats to consumer trust online. We’re excited about the partnership ahead and that such a rapidly growing brand has joined our global community.”
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Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and finds the big stories in the little moments. Bing is broadcast in 130 territories worldwide and continues to ‘move and delight’ Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences.
About Acamar Films
Acamar Films is an independent production company headquartered in Camden, London, which produces, distributes, markets and licenses its international award-winning pre-school animated series Bing. The company was founded in 2005 to create and produce film and television projects to “move and delight audiences worldwide”. Its CEO Mikael Shields has over 30 years’ experience and an international reputation for identifying, developing, financing and producing a wide range of hit film and television projects including Nick Park’s Oscar winning Wallace & Gromit, the global phenomenon that is Pingu, BAFTA winning Hilltop Hospital, the multi-award winning Flatworld and Aardman Animation’s Rex The Runt. Other projects include Noddy, Funny Bones, Operavox, The Animals of Farthing Wood, Narnia, The Borrowers, Pond Life and LAVA LAVA. Mikael has led muliti-award-winning creative teams in senior roles at the BBC, EVA Entertainment, Pearson Television, Atom Films, Ealing Studios and now at Acamar Films.
Visit us at www.acamarfilms.com
Incopro tracks and prevents brand misuse and consumer harm taking place online. Over 750 global brands use Incopro to protect their e-commerce revenue and online consumers, including Mondelēz International, Dr. Martens, Reckitt Benckiser, Superdry, New Era, Brother, and Ted Baker.
Incopro has offices in the UK, USA & China. In 2018, the company secured $21m in Series A funding, backed by Highland Europe.
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