On-demand webinar: Website Enforcement – Does Google’s policy change deliver for brands?

Upon being notified, Google will now de-index web pages in search results that list counterfeits. While this is a positive step, it is not a scalable solution. Access the webinar to hear from experts at Daniel Wellington, Wiggin, and Incopro on why Google needs to go further.

Featuring:
Google's policy change webinar

About

Upon being notified by brand owners, Google will now remove from search results links to pages on websites that list counterfeits. This as a step in the right direction – trademark owners no longer need a Court Order before Google will evaluate counterfeits in organic search.

However, Incopro has campaigned for a scalable solution to tackle widespread infringement. Under this new system, trademark owners are still not able to have entire websites that are dedicated to selling counterfeits removed from search results – only individual pages.

Hear from experts at Daniel Wellington, Wiggin, and Incopro on why Google needs to go further in tackling counterfeits.

Speakers

  • Måns Sjöstrand

    Måns Sjöstrand

    Head of IP & Brand Protection

  • Simon Baggs - Co-founder and CEO at Incopro and a founding partner at Wiggin LLP

    Simon Baggs

    CEO

  • Rachel Alexander

    Rachel Alexander

    Partner in the IP Litigation Group

  • Michael Sweeney - Director of Service Delivery and Senior Legal Counsel, Incopro

    Mike Sweeney

    Director of Service Delivery and Senior Legal Counsel

Access the webinar

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