Webinar: Three Strikes and Out – how e-commerce platforms can protect consumers from repeat offenders
A small proportion of repeat offenders are responsible for a disproportionate volume of issues on ecommerce platforms. Join experts from the IACC and Incopro as we review real-world data on the volume of repeat infringement, the current approach by platforms, and how the issue could be tackled with robust seller verification and a "three-strikes" policy.
Repeat offenders are a thorn in the side of brand owners. Incopro has analysed over 1.5m enforcements to help understand the scale of the issue and how brands, platforms and legislators can address the challenge of repeat offenders to protect consumers, reduce losses suffered to counterfeiting and support rights holders.
Incopro’s analysis shows that a small proportion of repeat offenders are responsible for a disproportionate volume of issues on ecommerce platforms, and that implementing strong seller verification approaches and a “three-strikes” policy would have significant benefits for consumers, brands, and the platforms themselves.
Join this webinar to hear the key takeaways from the analysis, including:
- The key dynamics in the e-commerce market and the shifting regulatory landscape
- The true scale of repeat infringement on ecommerce platforms
- How simple platform policy changes could drive significant impact
- How brands can use this data to deliver a step change in online consumer protection
Travis Johnson - Vice President – Legislative Affairs, Senior Counsel
Senior Legal Counsel
Brand Protection Team Leader
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