Luxury & Fashion

Catwalking through Europe, from Incopro's blog
 

The online counterfeit luxury
market is estimated at$30.3 billion

This is a concerning figure that is likely to grow as consumers unknowingly purchasing fake products on social media platforms and online ecommerce marketplaces. The threat is particularly severe for the fashion industry as it is consistently the single-largest target for counterfeiting activity in regions such as the US.

When consumers purchase counterfeit luxury and fashion goods, they often think of it as being a victimless purchase. However, beyond the wider social and human rights issues that come with the production of these illegitimate goods, there are also health risks from the unsafe materials that are used.

Did you know?

52%

of US respondents said they lost trust in a brand after unintentionally purchasing a prodcut they believed was genuine.

32%

of US respondents said they would buy fake clothing.

3.3%

of all global trade is suspected to be counterfeit.

HOW CAN INCOPRO HELP?

Incopro works with some of the largest and best-known fashion brands in the world, preventing counterfeit luxury goods from reaching their consumers. Our technology, Talisman, scrapes the internet to identify the biggest threats to your brand and provide the mechanism to have these enforced and removed.

To learn about our approach in detail, follow the link here.

Our Approach
The quantitative impact of an effective brand protection strategy, an Incopro case study

World-class brands trust Incopro. Find out why.

Related posts

Ted Baker’s intelligence-led approach to Brand Protection

Through Incopro’s Brand Protection technology and expertise, Ted Baker is able to prioritize workload and focus on the most damaging sellers, making a lasting impact on the health of their brand. Read the full story.

Read more

Drive online sales growth in fashion with Online Brand Protection

The trade in counterfeit fashion is worth $450 billion annually, but brands are fighting back.

Read more

WRi case study: Intelligence-led offline operation

WRi utilized Incopro’s Talisman platform on behalf of a global electronics company to identify and prioritize a counterfeiting operation. After further investigation that the company was a large-scale importer and seller of counterfeit goods, WRi successfully raided the premises with local authorities. Read the full story.

Read more

“We use Incopro analysts, they’re the experts, not only on their system, but also of the different platforms out there and what the requirements are to get something taken down.”

James Clark, Brand Protection Manager, Ted Baker

Request your Demo

The demo is personalized for you. Get answers to your questions and find out why Incopro is the right choice for you.