Health & Pharma

The escalating pharmaceutical counterfeit problem

It is estimated
1/3 of all medicine sold worldwide is illegitimate

The pharmaceutical industry is highly regulated and when counterfeiters produce their fakes cheaply, they don’t adhere to these regulations. When it comes to potentially life-saving drugs this has huge consequences.

Research by Incopro also showed that as many as 60% of first page results on search engines such as Google could be directing consumers towards counterfeit sites.

Did you know?

$200 bn

is the total cost of the economic burden as a result of falsified or substandard medicine.


of traffic for infringing pharmaceutical websites originates from organic search.

1 in 10

medical products in developing countries are falsified or substandard.

How can Incopro help?

Incopro works with some of the largest and best-known pharmaceutical brands in the world. Our technology, Talisman, scrapes the internet to identify the biggest threats to your brand and provide and act on these strategically and at scale.

To learn about our approach in detail, follow the link here.

Our Approach

World-class brands trust Incopro. Find out why.

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“With Incopro we are able to extensively scrape websites, marketplaces and social networks far deeper than can be done manually. We can now locate counterfeit products we did not even know existed.”

Doug Mackay, Managing Director, Leading Edge Health

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