Incopro event: Online and offline – the importance of connected intelligence and close collaboration
During the recent INTA event held in Seattle, Incopro held a lively and informative seminar on ‘Online and Offline – the importance of connected intelligence and close collaboration’.
The panel was chaired by Incopro’s Chief Operating Officer, Helen Saunders, and featured representatives from WeChat, DHgate and ACACAP (Asian Coalition against Counterfeiting and Piracy). Each of these companies was able to share their own unique experiences and challenges around the topic along with looking at the current trends and future landscape.
In attendance we had a highly knowledgeable and engaged audience, this included Dan Glover from McCarthy Tétrault, Incopro’s ILN (Incopro Legal Network) Canadian partner. Helen Saunders, Incopro’s COO noted, “The audience was particularly interested in the connection between online and offline and how a tool, like Talisman, can collect and aggregate vast amounts of data to link the two. Some were also interested in sharing intelligence amongst brands, which we fully support and encourage where this helps to combat infringers harming many brands.”
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