Managing Trademark Assets Europe
Incopro will be sponsoring the Managing Trademark Assets Europe held in London on 28 January 2019.
Incopro will be sponsoring the Managing Trademark Assets Europe held in IET, Savoy Place, London on 28 January 2019.
About the event
As brands grow, new markets open up, the online world expands and social media presence is enhanced, both opportunities and infringement result. But while responsibilities grow, for many resources and budgets do not.
World Trademark Review’s WTR Managing Trademark Assets Europe will provide insights and best practice for cost-effectively managing trademark portfolios. Attendees will hear senior in-house counsel from a range of industries discuss how best to manage risk and communicate the value of brands to the business.
Key topics to be covered include:
- The cost-effective strategic management of trademarks
- Trademarks across the enterprise: communication and presentation
- Fighting counterfeits with limited budgets
- gTLDs, GDPR and the UDRP: navigating the ever-shifting online enforcement landscape
- Ethically managing brand identity and enforcement on social media
From the very beginning, Incopro has been fighting against infringers, a critical challenge that businesses have been facing since the drastic rise of online shopping. Our legal and technological expertise led us to develop an intelligence-based technology, Talisman, that scrapes the Internet to uncover damaging threats to brands. Protecting our clients against IP infringements, such as trademarks, is at the core of our vision.
Incopro COO Helen Saunders will be speaking at the event, sharing knowledge on ways to fight counterfeits with limited budgets.
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