Brand Protection software
Talisman, Incopro’s online Brand Protection software, is revolutionizing the way that businesses protect their brand and the digital experience for their consumers.
Rather than costly and inefficient manual searches, you can instead scan the internet for infringements to identify the biggest threats to your brand and consumers. This allows you to act efficiently and with impact to ensure that you don’t suffer loss of revenue, reputation or consumer trust.
Brand abuse, ecommerce and the internet at large is evolving. Incopro invests heavily into Talisman to ensure we keep one step ahead of these trends and are consistently the best-in-class Brand Protection software.
Regain online control
See a complete picture of online channels and what your consumers are exposed to.
Prioritize what matters
Prioritize the biggest threats, allowing you to focus on what matters most to your brand.
Take a strategic approach
Centralize and coordinate action, keeping everything under one roof.
Data-driven Brand Protection software
We use advanced technology including clustering, optical character recognition (OCR), logo detection, and similar matching to help identify bad actors who would otherwise be missed. We focus on acting on the key risks that are most visible to consumers and most likely to divert revenue. We search strategically using product names, features and languages alongside images & OCR to capture the whole issue.
COMPLETE VISIBILITY of all channels
Enhanced by AI and machine learning, our online Brand Protection software, Talisman is the frontline defense in your fight against bad actors. Its comprehensive data collection mimics how and where consumers find and interact with your brand online, giving you complete visibility over the scale and nature of the threats you face across:
- Paid search advertising
- Social media & social media advertising
- App stores
- 3D printing sites
Make a lasting impact with real business outcomes
By targeting the largest threats to your brand, our online Brand Protection software is able to:
- Convert ecommerce sales and deliver real ROI
- Prevent brand dilution, reputation damage and the loss of exclusivity
- Protect consumer trust and relationships
- Prevent well-intentioned consumers from purchasing infringing products
A global approach to protecting your brand online
Talisman scours the internet using brand images, keywords and OCR technology fueled by machine learning to uncover the most damaging threats to your brand.
Talisman finds bad actors wherever they operate; infringements in any language can be discovered, prioritized and acted on across regional and global platforms.
Advanced clustering technology
Bad actors are often part of wider interconnected networks, spanning countless online channels and platforms across the globe.
To identify these high-value targets, Talisman’s ‘Clustering’ functionality connects networks of bad actors together. By scanning over 20 datapoints such as ecommerce websites, social media profiles and marketplace listings, and matching key identifying information such as seller premises, telephone numbers and email addresses, Talisman uncovers entire networks of criminals rather than small fry infringers.
Actionable reporting, analytics & tracking suite
Incopro offers access to real-time, configurable reporting of metrics that matter to you, alongside global trend intelligence that can support internal decision making and drive broader business success.
The Talisman dashboard is fully customizable, allowing you to focus on specific data-points most relevant to your brand such as high-risk issues, problematic platforms and channels, and threats by region.
Case management and notice history allow you to see a full picture of ongoing enforcement action and repeat infringers, with the option to escalate with the platforms involved.
Incopro’s analysts are experts in using Talisman to discover, prioritize, and act on infringement to your brand. Their shared experience across different industries and multiple regions allows them to act efficiently and effectively on your brand’s behalf, prioritizing the large-scale infringers to deliver ROI in addition to a meaningful reduction in infringement.Meet the analysts
“Talisman is a top-notch system for online anti-counterfeiting. I checked out other systems and Talisman is the best. I don’t give praise often but here it is well deserved.”Director of Intellectual Property & Assistant General Counsel, Multinational Toy Manufacturer
Our Brand Protection solutions
We’ve evolved Brand Protection to strengthen your entire organization – efficiently, effectively and longer.
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Take back control with effective and efficient protection for your brands, both online and offline
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Prevent consumers from being led astray by copycats and infringers and protect your rightful e-commerce revenues
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Maintain visibility and keep control of even the most complex channels and distribution networks
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Stop fake websites and impostor products from undermining consumer trust in your brands
“Talisman has enabled us to fight back and achieve the removal of a high number of illegal websites and counterfeit products. Violators can also be dealt with in an instant using the user-friendly reporting system. I recommend this product for every internet company.”Doug Mackay, Managing Director, Leading Edge Health
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