The Talisman Platform

Brand Protection software

Talisman, Incopro’s online Brand Protection software, is revolutionizing the way that businesses protect their brand and the digital experience for their consumers.

Rather than costly and inefficient manual searches, you can instead scan the internet for infringements to identify the biggest threats to your brand and consumers. This allows you to act efficiently and with impact to ensure that you don’t suffer loss of revenue, reputation or consumer trust.

Brand abuse, e-commerce, and the internet at large is evolving. Incopro invests heavily into Talisman so that we stay one step ahead of these trends and are consistently the best-in-class Brand Protection software.

Regain online control

See a complete picture of online channels and what your consumers are exposed to.
Prioritize what matters

Prioritize the biggest threats, enabling you to focus on what matters most to your brand.
Take a strategic approach

Centralize and coordinate action, keeping everything under one roof.

Data-driven Brand Protection software

We use advanced technology including Network Analysis, optical character recognition (OCR), logo detection, and similar matching to help identify bad actors who would otherwise be missed. We focus on acting on the key risks that are most visible to consumers and most likely to divert revenue. We search strategically using product names, features and languages alongside images & OCR to capture the whole issue.

COMPLETE VISIBILITY of all channels

Enhanced by AI and machine learning, our online Brand Protection software, Talisman is the frontline defense in your fight against bad actors. Its comprehensive data collection mimics how and where consumers find and interact with your brand online, giving you complete visibility over the scale and nature of the threats you face across:

Marketplaces
Paid search advertising
Social media & social media advertising
Websites
App stores
3D printing sites

Make a lasting impact with real business outcomes

By targeting the largest threats to your brand, our online Brand Protection software is able to:

Convert ecommerce sales and deliver real ROI
Prevent brand dilution, reputation damage and the loss of exclusivity
Protect consumer trust and relationships
Prevent well-intentioned consumers from purchasing infringing products

A global approach to protecting your brand online

Talisman scours the internet using brand images, keywords and OCR technology fueled by machine learning to uncover the most damaging threats to your brand.

Talisman finds bad actors wherever they operate; infringements in any language can be discovered, prioritized and acted on across regional and global platforms.

Actionable reporting, analytics & tracking suite

Incopro offers access to real-time, configurable reporting of metrics that matter to you, alongside global trend intelligence that can support internal decision making and drive broader business success.

The Talisman dashboard is fully customizable, enabling you to focus on specific data-points most relevant to your brand such as high-risk issues, problematic platforms and channels, and threats by region.

Case management and notice history ensure that you to see a full picture of ongoing enforcement action and repeat infringers, with the option to escalate with the platforms involved.

Incopro Analysts

Incopro’s analysts are experts in using Talisman to discover, prioritize, and act on infringement to your brand. Their shared experience across different industries and multiple regions allows them to act efficiently and effectively on your brand’s behalf, prioritizing the large-scale infringers to deliver ROI in addition to a meaningful reduction in infringement.

Meet the analysts