Our Approach

We have a clearly defined three-step approach to brand protection: Discover, Prioritize and Act.

Discover

1. Discover

Previously unknown threats to your brand globally and in real-time

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Prioritize

2. Prioritize

the largest threats to your brand and consumers by risk

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Act

3. Act

Against prioritized threats strategically and at scale

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The most effective Brand Protection is fueled by the deepest and
broadest data from across the web

Mimicking how consumers find your products online, legitimately or otherwise, Incopro collects and enhances data on marketplaces, social media, websites, and more to find the bad actors exploiting your brand, ensuring comprehensive brand enforcement online.

Driven by artificial intelligence and guided by our Brand Protection experts, discovery is the process of making sense of rapidly evolving infringer activity and collecting data on a scale that is not possible to do manually.

As platforms proliferate and localize the content they show to consumers, you need an approach to data collection that mirrors what your consumers see. Talisman, our online brand solution, searches for keywords, phrases, and images associated with brands. We then collect real-time listings and seller data to build a complete picture and find the bad actors targeting your brand.

Data relevancy

  • We cast the widest possible net to capture the most relevant data. Within this process, we look for key infringement indicators to allow us to prioritize the greatest threats to your consumers and brand.
  • We provide granularity – we conduct multiple iterative searches through each platform for relevant data that would be otherwise missed with manual collection or by other vendors.
  • We do not limit keyword searches – we use hundreds of variations of your most valuable brand terms to see the complete picture and ensure relevancy.

We collect data across the web

We collect data on stock, price, and item location among other data points. Unusual figures are often key indicators that an item could be counterfeit or otherwise infringing.

Here are some of the online areas that we collect this data from:

  • Marketplaces
  • Paid search advertising
  • Social media
  • Social media advertising
  • Websites
  • App stores
  • 3D printing sites

How we discover threats

  • Keyword search

    Keyword search

    We find infringements, regardless of region, platform or language. Incopro works with customers to craft an exhaustive list of any keywords, phrases or acronyms used by bad actors to list products, plus other terms used by consumers to find your brand online, in any language.

  • Image search

    Image search

    Talisman is also trained to search the internet for brand imagery. This helps easily identify network-level infringers who automate the listing process with lifted copyright imagery.

  • Optical character recognition

    Optical character recognition

    Bad actors increasingly embed product and seller information within images to avoid detection by traditional brand protection techniques. We use OCR technology to give you visibility of these hidden infringements.

Learn more about Talisman

Talisman is our cutting-edge Online Brand Protection platform and the front-line of defense in your fight against infringers of your intellectual property. With advanced Network Analysis technology, swift threat prioritization, and a dedicated reporting tool, Talisman enables you to tackle high-risk infringers at scale.

More on Talisman

Sophisticated multi-channel networks now operate across the globe exploiting brands at a scale never previously witnessed

It is essential that brands prioritize these networks to have a lasting effect on infringement.

For effective brand enforcement we prioritize the largest threats to your brand and where the greatest impact can be achieved, focusing on the network-level operators rather than individual sellers. With this approach, we are able to increase sales to reduce exposure to consumers and protect your brand reputation (as noted by Forrester Consulting).

We focus on high risk

  • We collect and analyze over 25 million potential infringements each week, prioritizing high-value targets.
  • Talisman, our online brand protection platform, identifies high-value targets using automation, machine learning, and filters built with the guidance of the brand together with our expert analysts.

What is a network?

  • Infringers often work in sophisticated, interconnected networks. These networks appear on many different fronts, utilizing complex business models in a similar structure to legitimate businesses; they have their own suppliers, distribution networks and sales channels and operate on an international scale.
  • Brands cannot simply take out one listing at a time, as this will only serve as a minor inconvenience to these operations. They must enforce at a network level.

What is Network Analysis?

As e-commerce and social media has transformed and sophisticated multi-channel networks have emerged, it has become essential that brands prioritize at a network level to have a lasting effect.

Our Network Analysis technology identifies and links together the biggest problems. We make connections across data sources such as social media profiles and marketplace listings and extract key identifying information such as physical premises and telephone numbers to reveal the full scale of networks operating across platforms and borders.

How we prioritize threats

  • Price, stock and location

    Price, stock and location

    We can prioritize listings displaying high stock volume, low price, or those that ship from high-risk locations. Prioritizing high-volume sellers on B2B platforms is an effective method of rapidly reducing counterfeit goods that may otherwise end up on B2C platforms and in the hands of your consumers.

  • Customer specific criteria

    Customer specific criteria

    The comprehensive list of keywords developed with our customers’ guidance helps ensure a swift prioritization process and the identification of infringement trends. Our team are experts at optimizing the system to capture infringer activity that is unique to your brand, using brand-specific criteria such as product packaging.

  • Logo detection and image matching

    Logo detection and image matching

    Using machine learning, Talisman detects the use of your logo or copyright imagery to prioritize high-risk infringements. This capability is critical to ensure that infringements that do not contain brand related keywords are still collected by Talisman.

Learn more about Talisman

Talisman is our cutting-edge Online Brand Protection platform and the front-line of defense in your fight against infringers of your intellectual property. With advanced Network Analysis, swift threat prioritization, and a dedicated reporting tool, Talisman enables you to tackle high-risk infringers at scale.

More on Talisman

After prioritizing high value targets that are damaging to your consumers and brand,
we take swift action that has a lasting impact

With the infringement landscape continuing to grow more nuanced, it is also critical to build strong relationships with platforms. This makes available a wider collection of tools and possible courses of action to tackle bad actors.

The culmination of a relevant, prioritized dataset, together with a wide selection of tools ensures effective action to help you: reduce infringement, increase legitimate sales, and to exploit new financial opportunities.

Enforcement

  • Enforcement at scale – A core tenet of modern brand protection. We take down counterfeiting networks in one swoop leaving no time for criminals to act, rather than taking the costly, ineffective approach of removing individual listings one at a time.
  • Tracking and further action – Brands can track enforcement in real-time within Talisman’s reporting dashboard to learn the status of high-value targets.
  • Escalation – Talisman allows Incopro analysts to alter the type of notice sent to escalate the issue with a platform. Our strong platform relationships are also important during escalation, ensuring infringements are removed swiftly.

Action beyond online enforcement

Online enforcement remains only one tool of many in the fight against infringement. Our dedicated reporting dashboard helps you close the loop, highlighting infringement trends and activity you can take strategic action on. Brands can protect their consumers and exploit new opportunities with these insights, using it to take action such as:

  • Building ‘do-not-sell’ lists
  • Converting unauthorized sellers
  • Evolving their IP portfolio strategy
  • Guiding platform restructures

Taking action offline

  • Test purchases

    Test purchases

    Brands may require additional evidence to act against a large prioritized target. Incopro’s Investigations Team are able to trace sellers by collecting information such as product materials, location or manufacture origin with a test purchase.

  • Raids and stock seizure

    Raids and stock seizure

    Using Talisman data, the Investigations Team works alongside our specialist partners to select targets for offline raids to confiscate infringing goods and gather evidence to be used in subsequent legal action.

  • Legal action

    Legal action

    Legal teams can target the most damaging infringers using intelligence gathered by Talisman. Legal action can be used by brands to provide financial compensation and settlement, making up lost revenue.

Learn more about Talisman

Talisman is our cutting-edge Online Brand Protection platform and the front-line of defense in your fight against infringers of your intellectual property. With advanced Network Analysis technology, swift threat prioritization, and a dedicated reporting tool, Talisman enables you to tackle high-risk infringers at scale.

More on Talisman

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