Emerging threats • Marketing Function • Online Counterfeiting

2021 posed unique challenges to brand protection teams. Read our review to learn about the key threats, legislative developments, opportunities – and how businesses have responded.

Search Engines • Social Media

Brand Protection stretches beyond removing fake listings on marketplaces, infringing posts on social media, and illegitimate website domains. You also need to pay attention to how your brand is presented legitimately online.

Online Counterfeiting • Platform Accountability • Social Media

New Incopro research reveals that 1 in 5 fake listings come from only 3% of illicit sellers. Learn how up to $78bn in annual losses could be prevented if platforms proactively removed these repeat breachers.

Online Counterfeiting • Platform Accountability • Social Media

E-commerce platforms are essential to our everyday lives but are not fully regulated. With e-commerce supercharged by the pandemic, we look at the current & proposed legislation that lawmakers are hoping will even the playing field.

Platform Accountability • Social Media

With insights taken from a recent INSYNC roundtable discussion involving leading brands and industry experts, we explore the key emerging threats for brands to look out for in 2021 and how to pivot strategy to tackle them.

Platform Accountability • Social Media

The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.

Platform Accountability • Social Media

Current US legislation that governs the use of trademarks is ill-equipped to effectively protect brands when using new technologies and platforms. Find out why collaboration is critical to bring IP legislation in line with the evolving online environment.

Online Counterfeiting • Social Media • Trust Protection

With insights from Caroline Thompson, Manager of the Trademark, Domain and Infringement Group at ETS, we explore the emerging threats on social media and how brands can tackle them.