Blog
What Does the Future of E-Commerce Mean for Brand Protection teams?
Online Counterfeiting • Social Media
Brand Protection is intrinsically linked to e-commerce success. And as the online environment evolves, so too must Brand Protection strategy. Learn what the future of e-commerce means for your team.
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4 Key Emerging Threats for Brands in 2021 and How to Tackle Them
Platform Accountability • Social Media
With insights taken from a recent INSYNC roundtable discussion involving leading brands and industry experts, we explore the key emerging threats for brands to look out for in 2021 and how to pivot strategy to tackle them.
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What does Donald Trump’s Twitter ban have to do with Brand Protection?
Platform Accountability • Social Media
The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.
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Trademark Infringement Within Social Media Hashtags and the Need to Modernize IP Legislation
Platform Accountability • Social Media
Current US legislation that governs the use of trademarks is ill-equipped to effectively protect brands when using new technologies and platforms. Find out why collaboration is critical to bring IP legislation in line with the evolving online environment.
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