Blog

4 Key Emerging Threats for Brands in 2021 and How to Tackle Them
Platform Accountability • Social Media
With insights taken from a recent INSYNC roundtable discussion involving leading brands and industry experts, we explore the key emerging threats for brands to look out for in 2021 and how to pivot strategy to tackle them.
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What does Donald Trump’s Twitter ban have to do with Brand Protection?
Platform Accountability • Social Media
The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.
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Trademark Infringement Within Social Media Hashtags and the Need to Modernize IP Legislation
Platform Accountability • Social Media
Current US legislation that governs the use of trademarks is ill-equipped to effectively protect brands when using new technologies and platforms. Find out why collaboration is critical to bring IP legislation in line with the evolving online environment.
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Black Friday 2020: Online brand exploitation continues to grow as brick-and-mortar footfall declines
Online & Retail • Online Counterfeiting • Platform Accountability
E-commerce growth continues at rapid pace, with brick-and-mortar footfall decimated by COVID-19. Following in its wake is a rise in online brand exploitation. Read Incopro’s analysis of brand exploitation during Black Friday 2020 and learn why a comprehensive Brand Protection strategy is critical.
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How consumers are exposed to fake water filters on search engines
Platform Accountability • Search Engines • White Goods
Counterfeit white goods can be found easily through search engines, putting consumers at grave risk. Learn why search engines must do more.
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How hazardous fake baby products appear in Google search results
Consumer Goods • Online & Retail • Platform Accountability
Up to 3 in 9 first-page search results for baby teethers are for fakes. Learn why search engines must do more.
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How search engines are directing consumers to dangerous fake pharmaceutical products
Health & Pharma • Platform Accountability • Search Engines
Learn why Search Engines need to take action to protect consumers from counterfeit pharmaceuticals online.
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The role of Search Engines in directing consumers to counterfeit automotive parts
Automotive • Platform Accountability • Search Engines
Learn why search engines must do more to protect consumers from counterfeit automotive parts online.
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