Blog

Black Friday 2020: Online brand exploitation continues to grow as brick-and-mortar footfall declines
Online & Retail • Online Counterfeiting • Platform Accountability
E-commerce growth continues at rapid pace, with brick-and-mortar footfall decimated by COVID-19. Following in its wake is a rise in online brand exploitation. Read Incopro’s analysis of brand exploitation during Black Friday 2020 and learn why a comprehensive Brand Protection strategy is critical.
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How to Discover and Dismantle Bad Actors’ Business Models
Investigations • Network analysis • Online Counterfeiting
The business models of bad actors have become increasingly sophisticated. Learn why it’s critical that your team is equipped with the tools and knowledge to remain one step ahead.
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How to measure and communicate the value of Brand Protection to your business
Online Counterfeiting
Critical to an effective Brand Protection program is the ability to measure its financial impact and getting executive buy-in. Read insights from experts at Superdry and Incopro on measuring the financial value of Brand Protection and how to engage stakeholders across your business.
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A Holiday Season Like No Other: The Increased Importance of Brand Protection
Online Counterfeiting
The threat from online bad actors has only increased since last year - with criminals keen to exploit any opportunity to hijack brands and trick consumers. Learn how you can better protect your brand online during the upcoming holiday season and beyond.
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Website Enforcement: Why Google must go further in tackling counterfeits
Online Counterfeiting • Search Engines
Google has shifted its stance and launched a de-indexing tool for trademark infringements – but does this tool go far enough? Hear from experts at Daniel Wellington, Wiggin, and Incopro on what the change means for brands and why a scalable solution is still needed.
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How ETS protects consumers and brand equity on social media
Online Counterfeiting • Trust Protection
With insights from Caroline Thompson, Manager of the Trademark, Domain and Infringement Group at ETS, we explore the emerging threats posed on social media. Hear the tactics and best practices employed by ETS to prevent consumer confusion and to protect brand equity.
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The modern-day counterfeiter: Dealing with the threat from competitors you’ve never heard of
Online Counterfeiting
Hear from Brand Protection experts at Reckitt Benckiser and the Anti-Counterfeiting Group on the attributes and behaviors of modern-day counterfeiters and how businesses can fight back to protect consumers.
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How brands can successfully navigate the threat landscape on social media
Online Counterfeiting
A diligent and focused approach is key to tackling social media brand abuse. Find out best practices for monitoring social media platforms to tackle new behaviors and learn why advanced detection technology is critical.
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