Blog

Platforms’ key role in protecting consumers from fake vaccines and COVID-related scams
Health & Pharma • Online Counterfeiting
Bad actors have once again shifted focus, now selling fake vaccines and luring consumers into online scams. Learn about the three key issues facing pharmaceutical companies online and why platforms need to protect consumers.
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What Does the Future of E-Commerce Mean for Brand Protection teams?
Online Counterfeiting • Social Media
Brand Protection is intrinsically linked to e-commerce success. And as the online environment evolves, so too must Brand Protection strategy. Learn what the future of e-commerce means for your team.
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Black Friday 2020: Online brand exploitation continues to grow as brick-and-mortar footfall declines
Online & Retail • Online Counterfeiting • Platform Accountability
E-commerce growth continues at rapid pace, with brick-and-mortar footfall decimated by COVID-19. Following in its wake is a rise in online brand exploitation. Read Incopro’s analysis of brand exploitation during Black Friday 2020 and learn why a comprehensive Brand Protection strategy is critical.
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How to Discover and Dismantle Bad Actors’ Business Models
Investigations • Network analysis • Online Counterfeiting
The business models of bad actors have become increasingly sophisticated. Learn why it’s critical that your team is equipped with the tools and knowledge to remain one step ahead.
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How to measure and communicate the value of Brand Protection to your business
Online Counterfeiting
Critical to an effective Brand Protection program is the ability to measure its financial impact and getting executive buy-in. Read insights from experts at Superdry and Incopro on measuring the financial value of Brand Protection and how to engage stakeholders across your business.
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A Holiday Season Like No Other: The Increased Importance of Brand Protection
Online Counterfeiting
The threat from online bad actors has only increased since last year - with criminals keen to exploit any opportunity to hijack brands and trick consumers. Learn how you can better protect your brand online during the upcoming holiday season and beyond.
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Website Enforcement: Why Google must go further in tackling counterfeits
Online Counterfeiting • Search Engines
Google has shifted its stance and launched a de-indexing tool for trademark infringements – but does this tool go far enough? Hear from experts at Daniel Wellington, Wiggin, and Incopro on what the change means for brands and why a scalable solution is still needed.
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How ETS protects consumers and brand equity on social media
Online Counterfeiting • Trust Protection
With insights from Caroline Thompson, Manager of the Trademark, Domain and Infringement Group at ETS, we explore the emerging threats posed on social media. Hear the tactics and best practices employed by ETS to prevent consumer confusion and to protect brand equity.
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