Forrester ‘Total Economic Impact’ study – Measuring the effectiveness of Incopro’s online brand protection technology

Online brand protection is a rapidly evolving industry and – despite knowing it benefits their business – brands can have difficulty measuring its ROI.

To address this, Incopro commissioned Forrester Consulting, part of the renowned research and advisory firm to conduct an independent in-depth study using its established ‘Total Economic Impact™’ methodology on four global brands.

The study details the significant outcomes leading brands have achieved from their online brand protection and how they have measured them. In the study, you will learn how leading brands can/should measure the impact of their online brand protection through:

  • Revenue increase from the elimination of counterfeit listings
  • Productivity gains through increased legal and business intelligence capabilities
  • Incremental compensation from successful litigations