Blog

Top Priorities for Brand Protection Teams in 2022
At the INSYNC Virtual Summit: November 2021 we asked brand protection leaders about what their main priority for 2022 would be. See the breakdown and learn why teams are focusing on these areas.
Read more- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods

How to prioritize and work with key platforms for e-commerce success
Consumer Goods • Health & Pharma • Luxury & Fashion
Learn why a focused, deliberative strategy is needed to reduce infringement on key platforms and deliver e-commerce success.
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COVID-19: Price gouging rampant as platforms struggle to keep up
Consumer Goods • Health & Pharma • Online & Retail
Bad actors are exploiting the COVID-19 crisis by engaging in price gouging online as demand continues to skyrocket. Learn how your business can tackle this threat.
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How Brand Protection can provide maximum value during the COVID-19 crisis
Consumer Goods • Health & Pharma • Online Counterfeiting
Bad actors are exploiting the COVID-19 crisis by infiltrating the digital channels consumers now rely on. Learn how Brand Protection can provide maximum value – protecting consumers and brands – with a strategic, refocused approach.
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COVID-19: Counterfeiters using the pandemic to exploit consumers online
Consumer Goods • Health & Pharma • Online Counterfeiting
Efforts to keep consumers safe during the global crisis are being constantly undermined by bad actors looking to exploit huge spikes in demand for products such as hand sanitizer and face masks.
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Coty v Amazon trade mark battle – Court of Justice of the European Union Judgment
Online Counterfeiting
Amazon is not liable for “mere storage” of counterfeits in its warehouses. However, brands can still use established legal remedies to protect their consumers. Read Incopro's full analysis.
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Target large-scale criminal networks with Network Analysis technology
Network analysis
As counterfeiters have evolved and established sophisticated multi-channel operations, it has become critical to enforce at a network level to have a lasting impact.
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How consumers are exposed to fake water filters on search engines
Platform Accountability • Search Engines • White Goods
Counterfeit white goods can be found easily through search engines, putting consumers at grave risk. Learn why search engines must do more.
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How social media behavior influences counterfeit purchases
Consumer Goods • Online Counterfeiting
8% of US consumers admit that they buy fake designer brands and 5% lie to promote a product or brand. Learn why brands cannot afford to ignore the issue.
Read moreExplore more topics
- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods
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