Blog

Top Priorities for Brand Protection Teams in 2022
At the INSYNC Virtual Summit: November 2021 we asked brand protection leaders about what their main priority for 2022 would be. See the breakdown and learn why teams are focusing on these areas.
Read more- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods

Why intelligence and investigations are key to an integrated brand protection approach
Investigations
Online and offline intelligence enables businesses to root out high-value targets, discover network operators, and examine specialist focus areas. Hear insights from experts at Unilever and IP Services Inc. on targeting networks and best practices for gathering intelligence.
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How ETS protects consumers and brand equity on social media
Online Counterfeiting • Social Media • Trust Protection
With insights from Caroline Thompson, Manager of the Trademark, Domain and Infringement Group at ETS, we explore the emerging threats on social media and how brands can tackle them.
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The modern-day counterfeiter: Dealing with the threat from competitors you’ve never heard of
Emerging threats • Online Counterfeiting
Hear from brand protection experts at Reckitt and the Anti-Counterfeiting Group on the attributes and behaviors of modern-day counterfeiters and how businesses can fight back to protect consumers.
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How to stay ahead of evolving counterfeiter behavior
Online Counterfeiting
Infringers continue to exploit new technology and changes in consumer behavior. They react swiftly to enforcement efforts, utilize emerging platforms, and often operate agile networks. Learn the latest methods they employ and how you can adapt to stop them at scale.
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High-Risk Platforms: European Commission Consultation on the Counterfeit and Piracy Watchlist
Online Counterfeiting
In June 2020, Incopro contributed to a request by the European Commission to participate in their Consultation on the Counterfeit and Piracy Watchlist. Read the summary of our submission and the problematic platforms highlighted.
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Enable Selective Distribution success with Brand Protection
Online Counterfeiting
Selective Distribution can sit as a core pillar within your Brand Protection strategy. Learn how to maintain compliance among your distribution network and enable Selective Distribution success.
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How agile infringer networks restructure and avoid enforcement
Network analysis • Online Counterfeiting
We revisit an infringer network to see how it has evolved over time and how it has responded to enforcement attempts by a third party. Learn how to permanently shut down similar operations that target your brand.
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Why platform relationships are critical to brand protection strategy
Online Counterfeiting
Strong platform relationships are key to protecting consumers from harm and ensuring a long-term reduction in brand abuse. Learn how platform relationships can ensure high-risk sellers are removed in quick time.
Read moreExplore more topics
- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods
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