Blog

Top Priorities for Brand Protection Teams in 2022
At the INSYNC Virtual Summit: November 2021 we asked brand protection leaders about what their main priority for 2022 would be. See the breakdown and learn why teams are focusing on these areas.
Read more- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods

Why Brand Authenticity Matters Now More than Ever
Authenticity • Marketing Function
Authenticity is fast becoming one of your company’s most valuable and fragile assets. Learn why it is critical to minimize negative association from copycats & impersonators and build robust defenses online.
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Cooking up Some Brand Authenticity: The Key Ingredients
Authenticity • Marketing Function
Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.
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Black Friday 2020: Online brand exploitation continues to grow as brick-and-mortar footfall declines
Online & Retail • Online Counterfeiting • Platform Accountability
E-commerce growth continues at rapid pace, with brick-and-mortar footfall decimated by COVID-19. Following in its wake is a rise in online brand exploitation. Read Incopro’s analysis of brand exploitation during Black Friday 2020 and learn why a comprehensive Brand Protection strategy is critical.
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How to Discover and Dismantle Bad Actors’ Business Models
Investigations • Network analysis • Online Counterfeiting
The business models of bad actors have become increasingly sophisticated. Learn why it’s critical that your team is equipped with the tools and knowledge to remain one step ahead.
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How to measure and communicate the value of brand protection to your business
Brand Protection Maturity • Online Counterfeiting
Critical to an effective Brand Protection program is the ability to measure its financial impact and getting executive buy-in. Read insights from experts at Superdry and Incopro on measuring the financial value of Brand Protection and how to engage stakeholders across your business.
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A Holiday Season Like No Other: The Increased Importance of Brand Protection
Online Counterfeiting
The threat from online bad actors has only increased since last year - with criminals keen to exploit any opportunity to hijack brands and trick consumers. Learn how you can better protect your brand online during the upcoming holiday season and beyond.
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Website Enforcement: Why Google must go further in tackling counterfeits
Online Counterfeiting • Search Engines
Google has shifted its stance and launched a de-indexing tool for trademark infringements – but does this tool go far enough? Hear from experts at Daniel Wellington, Wiggin, and Incopro on what the change means for brands and why a scalable solution is still needed.
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Investigations & Intelligence: The importance of data organization and collaboration
Investigations
Read expert insights on how to best organize the data you collect and how to collaborate with both internal and external stakeholders to take effective action against high priority threats.
Read moreExplore more topics
- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods
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