Authenticity • Marketing Function

Authenticity is fast becoming one of your company’s most valuable and fragile assets. Learn why it is critical to minimize negative association from copycats & impersonators and build robust defenses online.

Authenticity • Marketing Function

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.

Online & Retail • Online Counterfeiting • Platform Accountability

E-commerce growth continues at rapid pace, with brick-and-mortar footfall decimated by COVID-19. Following in its wake is a rise in online brand exploitation. Read Incopro’s analysis of brand exploitation during Black Friday 2020 and learn why a comprehensive Brand Protection strategy is critical.

Investigations • Network analysis • Online Counterfeiting

The business models of bad actors have become increasingly sophisticated. Learn why it’s critical that your team is equipped with the tools and knowledge to remain one step ahead.

Brand Protection Maturity • Online Counterfeiting

Critical to an effective Brand Protection program is the ability to measure its financial impact and getting executive buy-in. Read insights from experts at Superdry and Incopro on measuring the financial value of Brand Protection and how to engage stakeholders across your business.

Online Counterfeiting

The threat from online bad actors has only increased since last year - with criminals keen to exploit any opportunity to hijack brands and trick consumers. Learn how you can better protect your brand online during the upcoming holiday season and beyond.

Online Counterfeiting • Search Engines

Google has shifted its stance and launched a de-indexing tool for trademark infringements – but does this tool go far enough? Hear from experts at Daniel Wellington, Wiggin, and Incopro on what the change means for brands and why a scalable solution is still needed.

Investigations

Read expert insights on how to best organize the data you collect and how to collaborate with both internal and external stakeholders to take effective action against high priority threats.