Blog

Brand Protection Survey: Outlook for 2021
Read key insights from Brand Protection professionals on why cross-functional collaboration will sit at the center of strategies for 2021, plus why there is a real opportunity to drive change in the way that platforms work with brands to protect consumers.
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A Holiday Season Like No Other: The Increased Importance of Brand Protection
Online Counterfeiting
The threat from online bad actors has only increased since last year - with criminals keen to exploit any opportunity to hijack brands and trick consumers. Learn how you can better protect your brand online during the upcoming holiday season and beyond.
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Website Enforcement: Why Google must go further in tackling counterfeits
Online Counterfeiting • Search Engines
Google has shifted its stance and launched a de-indexing tool for trademark infringements – but does this tool go far enough? Hear from experts at Daniel Wellington, Wiggin, and Incopro on what the change means for brands and why a scalable solution is still needed.
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Investigations & Intelligence: The importance of data organization and collaboration
Investigations
Read expert insights on how to best organize the data you collect and how to collaborate with both internal and external stakeholders to take effective action against high priority threats.
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Why intelligence and investigations are key to an integrated Brand Protection approach
Investigations
Online and offline intelligence enables businesses to root out high-value targets, discover network operators, and examine specialist focus areas. Hear insights from experts at Unilever and IP Services Inc. on targeting networks and best practices for gathering intelligence.
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How ETS protects consumers and brand equity on social media
Online Counterfeiting • Trust Protection
With insights from Caroline Thompson, Manager of the Trademark, Domain and Infringement Group at ETS, we explore the emerging threats posed on social media. Hear the tactics and best practices employed by ETS to prevent consumer confusion and to protect brand equity.
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The modern-day counterfeiter: Dealing with the threat from competitors you’ve never heard of
Online Counterfeiting
Hear from Brand Protection experts at Reckitt Benckiser and the Anti-Counterfeiting Group on the attributes and behaviors of modern-day counterfeiters and how businesses can fight back to protect consumers.
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How brands can successfully navigate the threat landscape on social media
Online Counterfeiting
A diligent and focused approach is key to tackling social media brand abuse. Find out best practices for monitoring social media platforms to tackle new behaviors and learn why advanced detection technology is critical.
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How to stay ahead of evolving counterfeiter behavior
Online Counterfeiting
Infringers continue to exploit new technology and changes in consumer behavior. They react swiftly to enforcement efforts, utilize emerging platforms, and often operate agile networks. Learn the latest methods they employ and how you can adapt to stop them at scale.
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