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How social media behavior influences counterfeit purchases
8% of US consumers admit that they buy fake designer brands and 5% lie to promote a product or brand. Learn why brands cannot afford to ignore the issue.
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Why your licensor partner should be using an Online Brand Protection solution
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Licensees are currently bearing the costs of online counterfeiting, putting their investment at risk.
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Amazon Prime Day – A key target for agile online counterfeiters
We explore the uptick in counterfeiting and other fraudulent activities on Amazon during Prime Day.
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The benefits of Online Brand Protection for licensors
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Through collaboration and use of technology, licensors and licensees can protect their investments.
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Drive online sales growth in fashion with Online Brand Protection
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The trade in counterfeit fashion is worth $450 billion annually, but brands are fighting back.
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Anti-counterfeiting: Search engines need to do more to stop online infringement
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New thinking is required if the online counterfeiting threat is to be tackled effectively and at scale.
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Game of Thrones’ IP – Pirates, counterfeits… and bizarre presidential tweets
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The acclaimed fantasy series Game of Thrones has long been the target of online piracy and IP infringement.
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The Total Economic Impact™ of Incopro’s Talisman Platform
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Clients utilising Incopro technology benefit from increased sales revenue and a three-year ROI of 305%.
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Online brand protection: Enhanced business intelligence and market opportunities
Clients utilising Incopro’s online brand protection technology benefit from increased business intelligence.
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