Survey

Read key insights from Brand Protection professionals on why cross-functional collaboration will sit at the center of strategies for 2021, plus why there is a real opportunity to drive change in the way that platforms work with brands to protect consumers.

Survey

Brand Protection experts faced an unrivalled challenge in 2020 – protecting consumers from an explosion in online threats at a time when offices were closed, offline enforcement channels were heavily disrupted, and businesses came under severe financial pressure. See insights from our recent survey.

Platform Accountability • Social Media

The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.

Platform Accountability • Social Media

Current US legislation that governs the use of trademarks is ill-equipped to effectively protect brands when using new technologies and platforms. Find out why collaboration is critical to bring IP legislation in line with the evolving online environment.

Authenticity

Authenticity is fast becoming one of your company’s most valuable and fragile assets. Learn how to minimize negative association from copycats & impersonators and build robust defenses online.

Authenticity

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.

Online & Retail • Online Counterfeiting • Platform Accountability

E-commerce growth continues at rapid pace, with brick-and-mortar footfall decimated by COVID-19. Following in its wake is a rise in online brand exploitation. Read Incopro’s analysis of brand exploitation during Black Friday 2020 and learn why a comprehensive Brand Protection strategy is critical.

Investigations • Network analysis • Online Counterfeiting

The business models of bad actors have become increasingly sophisticated. Learn why it’s critical that your team is equipped with the tools and knowledge to remain one step ahead.