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How to build a winning business case for brand protection
 

How to build a winning business case for brand protection

A comprehensive brand protection strategy will generate value for the wider business. Learn how you can build your winning business case to gain buy-in from senior stakeholders and secure increased budget.

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Brand Protection Survey: Outlook for 2021

Brand Protection Survey: Outlook for 2021

Survey

Read key insights from Brand Protection professionals on why cross-functional collaboration will sit at the center of strategies for 2021, plus why there is a real opportunity to drive change in the way that platforms work with brands to protect consumers.

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Brand Protection Survey: 2020 in Review

Brand Protection Survey: 2020 in Review

Survey

Brand Protection experts faced an unrivalled challenge in 2020 – protecting consumers from an explosion in online threats at a time when offices were closed, offline enforcement channels were heavily disrupted, and businesses came under severe financial pressure. See insights from our recent survey.

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What does Donald Trump's Twitter ban have to do with Brand Protection?

What does Donald Trump’s Twitter ban have to do with Brand Protection?

Platform Accountability • Social Media

The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.

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Why Brand Authenticity Matters Now More than Ever

Why Brand Authenticity Matters Now More than Ever

Authenticity • Marketing Function

Authenticity is fast becoming one of your company’s most valuable and fragile assets. Learn why it is critical to minimize negative association from copycats & impersonators and build robust defenses online.

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Cooking up Some Brand Authenticity: The Key Ingredients

Cooking up Some Brand Authenticity: The Key Ingredients

Authenticity • Marketing Function

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.

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