Blog

Top Priorities for Brand Protection Teams in 2022
At the INSYNC Virtual Summit: November 2021 we asked brand protection leaders about what their main priority for 2022 would be. See the breakdown and learn why teams are focusing on these areas.
Read more- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods

Platforms’ key role in protecting consumers from fake vaccines and COVID-related scams
Health & Pharma • Online Counterfeiting
Bad actors have once again shifted focus, now selling fake vaccines and luring consumers into online scams. Learn about the three key issues facing pharmaceutical companies online and why platforms need to protect consumers.
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4 Key Emerging Threats for Brands in 2021 and How to Tackle Them
Platform Accountability • Social Media
With insights taken from a recent INSYNC roundtable discussion involving leading brands and industry experts, we explore the key emerging threats for brands to look out for in 2021 and how to pivot strategy to tackle them.
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Brand Protection Survey: Outlook for 2021
Survey
Read key insights from Brand Protection professionals on why cross-functional collaboration will sit at the center of strategies for 2021, plus why there is a real opportunity to drive change in the way that platforms work with brands to protect consumers.
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Brand Protection Survey: 2020 in Review
Survey
Brand Protection experts faced an unrivalled challenge in 2020 – protecting consumers from an explosion in online threats at a time when offices were closed, offline enforcement channels were heavily disrupted, and businesses came under severe financial pressure. See insights from our recent survey.
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What does Donald Trump’s Twitter ban have to do with Brand Protection?
Platform Accountability • Social Media
The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.
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Trademark Infringement Within Social Media Hashtags and the Need to Modernize IP Legislation
Platform Accountability • Social Media
Current US legislation that governs the use of trademarks is ill-equipped to effectively protect brands when using new technologies and platforms. Find out why collaboration is critical to bring IP legislation in line with the evolving online environment.
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Why Brand Authenticity Matters Now More than Ever
Authenticity • Marketing Function
Authenticity is fast becoming one of your company’s most valuable and fragile assets. Learn why it is critical to minimize negative association from copycats & impersonators and build robust defenses online.
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Cooking up Some Brand Authenticity: The Key Ingredients
Authenticity • Marketing Function
Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.
Read moreExplore more topics
- Authenticity
- Automotive
- Brand Protection Maturity
- Consumer Goods
- Emerging threats
- Health & Pharma
- Incopro Analysts
- Investigations
- Luxury & Fashion
- Marketing Function
- Network analysis
- Online & Retail
- Online Counterfeiting
- Platform Accountability
- Search Engines
- Seasonal Threats
- Social Media
- Survey
- Trust Protection
- White Goods
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