Health & Pharma • Online Counterfeiting

Bad actors have once again shifted focus, now selling fake vaccines and luring consumers into online scams. Learn about the three key issues facing pharmaceutical companies online and why platforms need to protect consumers.

Platform Accountability • Social Media

With insights taken from a recent INSYNC roundtable discussion involving leading brands and industry experts, we explore the key emerging threats for brands to look out for in 2021 and how to pivot strategy to tackle them.

Survey

Read key insights from Brand Protection professionals on why cross-functional collaboration will sit at the center of strategies for 2021, plus why there is a real opportunity to drive change in the way that platforms work with brands to protect consumers.

Survey

Brand Protection experts faced an unrivalled challenge in 2020 – protecting consumers from an explosion in online threats at a time when offices were closed, offline enforcement channels were heavily disrupted, and businesses came under severe financial pressure. See insights from our recent survey.

Platform Accountability • Social Media

The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.

Platform Accountability • Social Media

Current US legislation that governs the use of trademarks is ill-equipped to effectively protect brands when using new technologies and platforms. Find out why collaboration is critical to bring IP legislation in line with the evolving online environment.

Authenticity • Marketing Function

Authenticity is fast becoming one of your company’s most valuable and fragile assets. Learn why it is critical to minimize negative association from copycats & impersonators and build robust defenses online.

Authenticity • Marketing Function

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.