Search Engines • Social Media

Brand Protection stretches beyond removing fake listings on marketplaces, infringing posts on social media, and illegitimate website domains. You also need to pay attention to how your brand is presented legitimately online.

Online Counterfeiting

New Incopro research reveals that 1 in 5 fake listings come from only 3% of illicit sellers. Learn how up to $78bn in annual losses could be prevented if platforms proactively removed these repeat breachers.

Online Counterfeiting • Platform Accountability • Social Media

E-commerce platforms are essential to our everyday lives but are not fully regulated. With e-commerce supercharged by the pandemic, we look at the current & proposed legislation that lawmakers are hoping will even the playing field.

Health & Pharma • Online Counterfeiting

Bad actors have once again shifted focus, now selling fake vaccines and luring consumers into online scams. Learn about the three key issues facing pharmaceutical companies online and why platforms need to protect consumers.

Online Counterfeiting • Social Media

Brand Protection is intrinsically linked to e-commerce success. And as the online environment evolves, so too must Brand Protection strategy. Learn what the future of e-commerce means for your team.

Authenticity

Authenticity is fast becoming one of your company’s most valuable and fragile assets. Learn how to minimize negative association from copycats & impersonators and build robust defenses online.

Authenticity

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.

Online Counterfeiting

Critical to an effective Brand Protection program is the ability to measure its financial impact and getting executive buy-in. Read insights from experts at Superdry and Incopro on measuring the financial value of Brand Protection and how to engage stakeholders across your business.

Platform Accountability • Social Media

With insights taken from a recent INSYNC roundtable discussion involving leading brands and industry experts, we explore the key emerging threats for brands to look out for in 2021 and how to pivot strategy to tackle them.

Survey

Read key insights from Brand Protection professionals on why cross-functional collaboration will sit at the center of strategies for 2021, plus why there is a real opportunity to drive change in the way that platforms work with brands to protect consumers.

Survey

Brand Protection experts faced an unrivalled challenge in 2020 – protecting consumers from an explosion in online threats at a time when offices were closed, offline enforcement channels were heavily disrupted, and businesses came under severe financial pressure. See insights from our recent survey.