Blog
How ETS protects consumers and brand equity on social media
With insights from Caroline Thompson, Manager of the Trademark, Domain and Infringement Group at ETS, we explore the emerging threats posed on social media. Hear the tactics and best practices employed by ETS to prevent consumer confusion and to protect brand equity.
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Investigations & Intelligence: The importance of data organization and collaboration
Investigations
Read expert insights on how to best organize the data you collect and how to collaborate with both internal and external stakeholders to take effective action against high priority threats.
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Why intelligence and investigations are key to an integrated Brand Protection approach
Investigations
Online and offline intelligence enables businesses to root out high-value targets, discover network operators, and examine specialist focus areas. Hear insights from experts at Unilever and IP Services Inc. on targeting networks and best practices for gathering intelligence.
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How ETS protects consumers and brand equity on social media
Online Counterfeiting • Trust Protection
With insights from Caroline Thompson, Manager of the Trademark, Domain and Infringement Group at ETS, we explore the emerging threats posed on social media. Hear the tactics and best practices employed by ETS to prevent consumer confusion and to protect brand equity.
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The modern-day counterfeiter: Dealing with the threat from competitors you’ve never heard of
Online Counterfeiting
Hear from Brand Protection experts at Reckitt Benckiser and the Anti-Counterfeiting Group on the attributes and behaviors of modern-day counterfeiters and how businesses can fight back to protect consumers.
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How brands can successfully navigate the threat landscape on social media
Online Counterfeiting
A diligent and focused approach is key to tackling social media brand abuse. Find out best practices for monitoring social media platforms to tackle new behaviors and learn why advanced detection technology is critical.
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How to stay ahead of evolving counterfeiter behavior
Online Counterfeiting
Infringers continue to exploit new technology and changes in consumer behavior. They react swiftly to enforcement efforts, utilize emerging platforms, and often operate agile networks. Learn the latest methods they employ and how you can adapt to stop them at scale.
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High-Risk Platforms: European Commission Consultation on the Counterfeit and Piracy Watchlist
Online Counterfeiting
In June 2020, Incopro contributed to a request by the European Commission to participate in their Consultation on the Counterfeit and Piracy Watchlist. Read the summary of our submission and the problematic platforms highlighted.
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How agile infringer networks restructure and avoid enforcement
Network analysis • Online Counterfeiting
We revisit an infringer network to see how it has evolved over time and how it has responded to enforcement attempts by a third party. Learn how to permanently shut down similar operations that target your brand.
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Enable Selective Distribution success with Brand Protection
Online Counterfeiting
Selective Distribution can sit as a core pillar within your Brand Protection strategy. Learn how to maintain compliance among your distribution network and enable Selective Distribution success.
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