Authenticity

Authenticity is fast becoming one of your company’s most valuable and fragile assets. Learn how to minimize negative association from copycats & impersonators and build robust defenses online.

Authenticity

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.

Online Counterfeiting

Critical to an effective Brand Protection program is the ability to measure its financial impact and getting executive buy-in. Read insights from experts at Superdry and Incopro on measuring the financial value of Brand Protection and how to engage stakeholders across your business.

ILN Insights

The UK’s Brexit transition period ended on 31 December 2020. Read expert analysis by ILN member Wiggin on the changes to UK customs enforcement procedures that have now come into force.

Platform Accountability • Social Media

The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.

ILN Insights

The UK’s Brexit transition period ended on 31 December 2020. Legal experts at ILN member Wiggin discuss the changes to UK trade mark law and explore the consequential impacts on the effect of EU trade marks in the UK.

Platform Accountability • Social Media

Current US legislation that governs the use of trademarks is ill-equipped to effectively protect brands when using new technologies and platforms. Find out why collaboration is critical to bring IP legislation in line with the evolving online environment.

ILN Insights

Two recent court decisions in France highlight the opportunity to obtain site-blocking orders for counterfeiting websites on the basis of trademark infringement. Read a key summary of the cases and analysis by legal experts from ILN member UGGC.

ILN Insights

In an attempt to keep pace with a fast-moving advertising industry, a “Code of Conduct on the use of influencers in advertising” has been established in Spain. Legal experts at ILN member Santiago Mediano Abogados analyze the new Code and it's implications for the industry.