Online Counterfeiting

At the INSYNC Virtual Summit: November 2021 we asked brand protection leaders about what their main priority for 2022 would be. See the breakdown and learn why teams are focusing on these areas.

Emerging threats • Marketing Function • Online Counterfeiting

2021 posed unique challenges to brand protection teams. Read our review to learn about the key threats, legislative developments, opportunities – and how businesses have responded.

Emerging threats • Online Counterfeiting • Seasonal Threats

With holiday e-commerce spending growing each year, learn why brand protection is critical to safeguarding your brand and consumers online.

Brand Protection Maturity

A comprehensive brand protection strategy will generate value for the wider business. Learn how you can build your winning business case to gain buy-in from senior stakeholders and secure increased budget.

Brand Protection Maturity • Incopro Analysts • Network analysis

Focusing on takedowns as your brand protection KPI is a short-term approach. Learn how shifting the focus to outcomes delivers greater long-term value to the business.

Brand Protection Maturity • Online Counterfeiting

Critical to an effective Brand Protection program is the ability to measure its financial impact and getting executive buy-in. Read insights from experts at Superdry and Incopro on measuring the financial value of Brand Protection and how to engage stakeholders across your business.

Emerging threats • Online Counterfeiting • Seasonal Threats

With festivities returning with a bang and e-commerce spending projected to reach $2.94 billion, businesses are preparing to face a record volume of infringement this Halloween. Learn how brand protection can vanquish the threats.

Emerging threats • Online Counterfeiting

The NFT market poses an opportunity for brands, but also hidden risks, with counterfeiters and scammers targeting platforms and brands. Find out the key threats and how to mitigate them.

Search Engines • Social Media

Brand Protection stretches beyond removing fake listings on marketplaces, infringing posts on social media, and illegitimate website domains. You also need to pay attention to how your brand is presented legitimately online.