Emerging threats • Online Counterfeiting

The NFT market poses an opportunity for brands, but also hidden risks, with counterfeiters and scammers targeting platforms and brands. Find out the key threats and how to mitigate them.

Incopro Analysts • Network analysis • Online Counterfeiting

Focusing on takedowns as your brand protection KPI is a short-term approach. Learn how shifting the focus to outcomes delivers greater long-term value to the business.

Search Engines • Social Media

Brand Protection stretches beyond removing fake listings on marketplaces, infringing posts on social media, and illegitimate website domains. You also need to pay attention to how your brand is presented legitimately online.

Online Counterfeiting • Platform Accountability • Social Media

New Incopro research reveals that 1 in 5 fake listings come from only 3% of illicit sellers. Learn how up to $78bn in annual losses could be prevented if platforms proactively removed these repeat breachers.

Online Counterfeiting • Platform Accountability • Social Media

E-commerce platforms are essential to our everyday lives but are not fully regulated. With e-commerce supercharged by the pandemic, we look at the current & proposed legislation that lawmakers are hoping will even the playing field.

Health & Pharma • Online Counterfeiting

Bad actors have once again shifted focus, now selling fake vaccines and luring consumers into online scams. Learn about the three key issues facing pharmaceutical companies online and why platforms need to protect consumers.

Online Counterfeiting • Social Media

Brand Protection is intrinsically linked to e-commerce success. And as the online environment evolves, so too must Brand Protection strategy. Learn what the future of e-commerce means for your team.

Authenticity

Authenticity is fast becoming one of your company’s most valuable and fragile assets. Learn how to minimize negative association from copycats & impersonators and build robust defenses online.

Authenticity

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.

Online Counterfeiting

Critical to an effective Brand Protection program is the ability to measure its financial impact and getting executive buy-in. Read insights from experts at Superdry and Incopro on measuring the financial value of Brand Protection and how to engage stakeholders across your business.

Platform Accountability • Social Media

With insights taken from a recent INSYNC roundtable discussion involving leading brands and industry experts, we explore the key emerging threats for brands to look out for in 2021 and how to pivot strategy to tackle them.