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Cooking up Some Brand Authenticity: The Key Ingredients
 

Cooking up Some Brand Authenticity: The Key Ingredients

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.

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Cooking up Some Brand Authenticity: The Key Ingredients

Cooking up Some Brand Authenticity: The Key Ingredients

Authenticity

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.

Read more
What does Donald Trump's Twitter ban have to do with Brand Protection?

What does Donald Trump’s Twitter ban have to do with Brand Protection?

Platform Accountability • Social Media

The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.

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Code of Conduct on the Use of Influencers in Advertising

ILN Insights

In an attempt to keep pace with a fast-moving advertising industry, a “Code of Conduct on the use of influencers in advertising” has been established in Spain. Legal experts at ILN member Santiago Mediano Abogados analyze the new Code and it's implications for the industry.

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