Brand Protection Survey: 2020 in Review

Brand Protection Survey: 2020 in Review

Survey

Brand Protection experts faced an unrivalled challenge in 2020 – protecting consumers from an explosion in online threats at a time when offices were closed, offline enforcement channels were heavily disrupted, and businesses came under severe financial pressure. See insights from our recent INSYNC Community survey.

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What does Donald Trump's Twitter ban have to do with Brand Protection?

What does Donald Trump’s Twitter ban have to do with Brand Protection?

Platform Accountability • Social Media

The recent suspensions of Trump’s social media profiles could have large ramifications for the Brand Protection community. Now, with greater scrutiny of the role of social media companies as ‘publishers’ rather than ‘platforms’, regulation of the likes of Facebook, Twitter, and YouTube is becoming increasingly likely.

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Cooking up Some Brand Authenticity: The Key Ingredients

Cooking up Some Brand Authenticity: The Key Ingredients

Authenticity

Authenticity and trust are qualities that are virtually impossible to fabricate. Instead, they emerge from the collective actions, passions, and purpose a company exhibits. Learn the six key ingredients to build an authentic experience for your consumers.

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