Articles

Chinese brands, such as Huawei, Oppo, Xiaomi and Alibaba, could suffer from negative brand perceptions in international markets

Celebrity endorsements and sponsorship are a key element of many brands’ marketing strategies.

Brands are increasingly prioritising replica products in the fight against counterfeiting due to criminals’ behaviour.

Members of the Motion Picture Association (MPA) in Europe have launched legal proceedings in Ireland.

Counterfeiting and piracy could cost $4.2 trillion globally by 2022, according to a new report.

High-end fashion brands may get protection from copycats as runway shows move towards ‘see now, buy now,’ says Brand Protection expert