The World Health Organisation estimated that one-third of all medicines sold worldwide are illegitimate.

Not only do these goods have a financial impact on the marketplace, they can also damage a brand’s reputation

Price is seen to be the biggest indicator of how to spot counterfeit goods, but once you move beyond price it

Counterfeits are available to buy from online marketplaces of every size. Read more in IPPro The Internet.

The sophisticated techniques of infringers are making it increasingly difficult for consumers to spot fakes

The report said "one in five (21%) British consumers has purchased fake branded goods four and six times"