Counterfeit goods, fraudulent websites, overspending – there are real dangers for Christmas shoppers.

Incopro and WRi identify that one-third of gold jewellery sold online is unhallmarked and may be fake.

A third of “gold” jewellery being sold online is suspected to be unhallmarked and therefore may be fake.

A study conducted by Incopro and WRi finds that a third of gold jewellery sold online may be fake.

Search engines like Google should do more to protect consumers from unsafe results, states Incopro.

Incopro CEO Simon Baggs highlights that up to 60% of Google search results lead online shoppers to fake goods.