Since the early days of couture on the catwalk, the fashion industry has been a target for counterfeiters and copycats.

Luxury brands and consumers alike may be well acquainted with the problem of counterfeit goods.

With counterfeiting revenues estimated to be worth billions worldwide.

Online marketplaces, such as Amazon and eBay, are fertile ground for fraudsters selling fake goods at knockdown prices to eager shoppers

Chinese brands, such as Huawei, Oppo, Xiaomi and Alibaba, could suffer from negative brand perceptions in international markets

Celebrity endorsements and sponsorship are a key element of many brands’ marketing strategies.