With counterfeiting revenues estimated to be worth billions worldwide.

Online marketplaces, such as Amazon and eBay, are fertile ground for fraudsters selling fake goods at knockdown prices to eager shoppers

Chinese brands, such as Huawei, Oppo, Xiaomi and Alibaba, could suffer from negative brand perceptions in international markets

Celebrity endorsements and sponsorship are a key element of many brands’ marketing strategies.

Brands are increasingly prioritising replica products in the fight against counterfeiting due to criminals’ behaviour.

Members of the Motion Picture Association (MPA) in Europe have launched legal proceedings in Ireland.