In recent years, counterfeiting has become an increasingly lucrative business; studies have estimated that the overall size and scale of counterfeit and pirated goods are worth nearly half a trillion dollars a year, making up 2.5% of global imports.
While marketplaces still remain a popular place for counterfeiters to sell their products, in the past few years there has been a huge rise in fraudsters using social media to market their goods – even using legitimate services like Facebook Ads to precisely target their products.
Social Media provides a wealth of insightful information about how counterfeiters are careless. Considering this, we have pulled together some important details about how counterfeiters utilise social media to drive their operations, and offer tips to help businesses formulate its approach to brand protection on social media:
- How do counterfeiters use social media?
- What information do they disclose?
- How do you track and analyse the data, tying it all together o maximize enforcement efforts?