Case Studies & Reports

INCOPRO case studies and reports

Report

Site Blocking Efficacy Study | United Kingdom
27 May 2015


INCOPRO has compiled this report on behalf of the Motion Picture Association (MPA) to further assess the efficacy of site blocking in the UK. This study is an update to a report written six months earlier, to look at the ongoing impact of site blocking in the UK, to analyse the impact on usage of unblocked sites, and to look at the ways in which users attempt to circumvent these blocks.

There have also been further court ordered blocks since INCOPRO’s last report, which will be included within this analysis.

This report evaluates the efficacy of site blocking in terms of:

  • The direct impact on relevant blocked sites in the UK;
  • The impact on similar sites that are not blocked;
  • The impact on the overall piracy landscape.

The report considers the measures that may be taken by users to circumvent the blocks and aims to assist in understanding the longer term effectiveness of site blocking as an enforcement tool.

Two key assessments are applied in this report:

  1. Sites that have been blocked in the UK are assessed by reference to the impact on usage for the particular site (taking account of all relevant proxies where possible). The global usage of the site, excluding UK usage, is analysed as the control;
  2. The impact of site blocking on the wider piracy problem in the UK is also assessed.

These same assessments were undertaken in the expert evidence given by Helen Saunders of INCOPRO in the Cartier case (Cartier International AG & Ors v British Sky Broadcasting & Ors), although the assessment in the Cartier case was narrower than is undertaken in this report. This is further explained in Appendix C.

This report has been prepared under the supervision of Ms Helen Saunders, Head of Projects and Analytics at INCOPRO.

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INCOPRO case studies and reports

Report

Site Blocking Efficacy: Australia | ASA

This report was produced for Australian Screen Association (ASA) to give an initial assessment of the efficacy of the site blocking of 5 sites implemented in Australia in December 2016, using data from 1 October 2016 up to 31 March 2017.

The report is split into two sections. Part one of the report analyses the impact of site blocking on the sites which have been blocked so far within the country. The usage changes of these sites in Australia is then compared against global usage to evaluate the effectiveness of blocking in relation to each other and to the usage of a global control group. Part two focuses on the piracy landscape in Australia specifically. This section provides data and analysis regarding the piracy landscape in the country, looking at the most used content infringing sites in the region.

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INCOPRO case studies and reports

REPORT

The revenue sources for websites making available copyright content without consent in the EU

March 2015

This report analyses the revenue sources for the 250 most popular websites accessible to users in key territories in the European Union (Germany, Spain, France, Italy and the United Kingdom) as of September 2014 when the data was collected. These websites are identified by Incopro’s Infringement Index; sites that either infringe copyright or that facilitate infringement of copyright (whether knowingly or not), by making available films and television programmes to the public, without the licence or consent of the owners of the copyrights in those works (“top 250 unauthorised sites/sites”).

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INCOPRO case studies and reports

REPORT

2014 Site blocking efficacy study – UK

This report evaluates the efficacy of site blocking in terms of:

  • The direct impact on relevant blocked sites in the UK;
  • The impact on similar sites that are not blocked;
  • The impact on the overall piracy landscape.
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INCOPRO case studies and reports

REPORT

Eficácia do bloqueio de sítios em Portugal

INCOPRO compiled this report to assess the efficacy of site blocking in Portugal, after blocking orders were implemented in November and December 2015.

This report also provides an overview of the current landscape for unauthorised websites that are used to obtain unauthorised film and television content in Portugal.

The findings in this report show that overall the blocks have had a positive impact, reducing the usage in Portugal of the websites targeted by the blocking orders in Portugal by at least 60%.

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INCOPRO case studies and reports

REPORT

Site blocking efficacy in Portugal

INCOPRO compiled this report to assess the efficacy of site blocking in Portugal, after blocking orders were implemented in November and December 2015.

This report also provides an overview of the current landscape for unauthorised websites that are used to obtain unauthorised film and television content in Portugal.

The findings in this report show that overall the blocks have had a positive impact, reducing the usage in Portugal of the websites targeted by the blocking orders in Portugal by at least 60%.

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