Luxury is the business of exclusivity. The Internet is a big equalizer of information and access.
While luxury brands have forever debated whether the Internet can replicate the luxury experience they provide in their physical stores, most brands are now using the Internet as a channel to reach consumers. In the 5-year period from 2009-2014 online sales of luxury goods grew 4x faster than offline sales1. The online sale of luxury goods could triple to €70 billion by 2025, accounting for 18% of the sector’s total sales.2