INCOPRO, the pioneer in online brand and intellectual property protection, has announced that it has raised $21m from leading growth equity investor Highland Europe.
Sam Brooks and Gajan Rajanathan from Highland Europe are joining the INCOPRO board.
The company will use the investment to accelerate the development of its Talisman online brand protection technology to help businesses safeguard their brands from counterfeit and piracy threats online. INCOPRO will also expand its existing operations in China, as well as strengthen its presence in the United States and Europe to provide truly global threat coverage to clients.
A business idea hatched over coffee in 2011, INCOPRO – which is today at the forefront of the $1bn-plus online brand protection market – combines the legal and technical expertise of its co-founders Simon Baggs (CEO) and Bret Boivin (CTO), with the law enforcement and intelligence background of Helen Saunders (COO) to deliver innovative solutions to companies facing the threat of IP infringement on a global scale.
“Online IP infringement is a global issue that affects companies in all sectors, from luxury goods to automotive spare parts,” says INCOPRO’s co-founder and CEO Simon Baggs.
“The internet revolution has created a massive challenge for businesses seeking to protect their products and brands from counterfeiting and other forms of brand abuse online. Until now, brands have not been offered the tools to effectively deal with this threat.”
“Talisman uses cutting-edge technology to identify and enforce not just individual infringements, but whole networks of illicit behaviour.
“This unique, intelligence-driven enforcement strategy has a lasting impact on counterfeiters, benefitting clients’ bottom lines.”
“It is crucial that an online brand protection strategy truly addresses the root of the problem, rather than just playing a game of ‘whack-a-mole’ – and that is how we have built Talisman.”
Talisman monitors IP infringements by scouring all corners of the web in real time using machine learning technology, pulling in data from major platforms ranging from online marketplaces and social media through to websites and app stores.
To view the original article on BQ | Business Quarter, click here.
To view the original press release, click here.
INCOPRO is committed to helping brand and IP protection in the ever challenging online environment. For more information, please contact us.