INCOPRO Legal Network Case Study
To stand out from the competition and expand their business, law firms need to be able to differentiate their services and areas of expertise. IP owners also need an effective way of consulting with legal experts in different territories, in order to evaluate their enforcement options.
INCOPRO recognised a need to identify the leading intellectual property experts in key countries, hence the creation of the INCOPRO Legal Network. The network operates as a referral mechanism, which not only benefits the law firm partners who are invited to participate in the network, but also assists IP owners by providing a trusted source of legal advice and /or enforcement services in specific territories outside the UK.
US law firm Jenner & Block has a highly acclaimed Content, Media & Entertainment practice. They were the first firm to understand the benefits of the network and were keen to sign up for access to market-leading technology and to share expertise and knowledge with their peers. As a direct result of joining the INCOPRO Legal Network, Jenner & Block were approached by a prestigious brand owner to represent their interests in the US market.