BBC Worldwide enlists INCOPRO for online protection of brands

London – 11 September, 2017INCOPRO, the online brand protection company, today announces its work with BBC Worldwide in its mission to combat the online sale of unlicensed merchandise for its commercial brands. INCOPRO scans online marketplaces, websites, and social media, to help companies protect licensed merchandisers against counterfeit competition, and ensure the fans get the highest quality products.

“Working with our licensed merchandisers to protect their products is very important to us” said Rikesh Desai, Licensing & Gaming Director, BBC Worldwide. “We are extremely proud of our great brands, and the huge support and fan base they inspire worldwide. Our work with INCOPRO means that we can make sure fans get the best consumer products to extend their enjoyment of their favourite shows.”

“Our work with INCOPRO means that we can make sure fans get the best consumer products to extend their enjoyment of their favourite shows.”

INCOPRO’s proprietary technology platform, TALISMAN gathers intelligence from online marketplaces, social media, and websites – as well as newer methods such as paid search, app stores and 3D printing. With these insights, INCOPRO’s team of multi-lingual analysts and legal experts seek to enforce intellectual property rights, and address concerns from licensees.

“BBC Worldwide is home to truly beloved and recognised brands, and we are delighted to play a role in protecting them,” said Helen Saunders, head of intelligence and operations at INCOPRO. “The internet is a great forum for fans, but is unfortunately also abused by counterfeiters trying to take advantage of them. TALISMAN allows us to cluster the data from a host on online platforms, and target and take down entire networks of offenders at once.”

 

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About INCOPRO
Founded in 2012, INCOPRO is an online brand protection company. Its proprietary technology platform TALISMAN collates a mass of data on brand infringement and automatically identifies and prioritises IP violations. Its clustering technology is uniquely able to track and connect the commercial scale counterfeiters, enabling the comprehensive takedown of all associated operations.

Headquartered in London with operations also in the USA, INCOPRO’s team is made-up of more than 50 experts in IP law, investigation, intelligence and technology who provide some of the biggest brands in the world with connected and actionable insights into IP infringements online. For additional information regarding INCOPRO, please visit www.incoproip.com.

About BBC Worldwide
BBC Worldwide is a principal commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.

In 2016/17 BBC Worldwide generated headline profits of £157.3m and headline sales of £1,059.9m and returned £210.5m to the BBC.

For more detailed performance information please see our Annual Review webpage: bbcworldwide.com/annual-review/.

bbcworldwide.com
twitter.com/bbcwpress

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To find out more about how INCOPRO can help your brand protect itself in the ever challenging online environment, please contact us.

To view the original press release, click here.